Content summary: This is the 400th episode: thanks to sponsors Ragan Communications and CustomScoop, and correspondents Lee Hopkins, Dan York, David Phillips, Eric Schwartzman, Sallie Goetsch, Michael Netzley, plus all members of the FIR community; about this Thursday’s show; Michael Netzley interviews Microsoft’s Ross Smith; the Media Monitoring Minute with CustomScoop; News That Fits – AIG-DailyKos dialogue, what’s the ROI from the Pat The Baker ad campaign on Bebo in Ireland; listeners’ comments discussion and FIR Friendfeed Room round-up; music from Antiqcool; and more.

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For Immediate Release: The Hobson & Holtz Report, for November 24, 2008: A 62-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday November 27…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)