Content summary: FIR BrightIdea interview published; upcoming FIR Interview with Susan Getgood and Liz Gumbinner of Blog with Integrity; follow-up: latest developments in the SpinVox kerfuffle; the Media Monitoring Minute with CustomScoop; News That Fits: the 2009 Digital Readiness Report released, British military encouraged to use Twitter as Ministry of Defence seeks opinion on new ‘engagement guidelines’, video more popular than Facebook or Twitter, imaginative uses of Twitter at the Edinburgh Fringe and in school lunch menus in Somerset and by the Royal Opera House; listeners’ comments discussion; news about next Thursday’s show; music from Israel Darling; and more.

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For Immediate Release: The Hobson & Holtz Report, for August 10, 2009: A 63-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the show notes home page for info.

• FIR #473 show notes at The New PR Wiki

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So, until Thursday August 13…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)