In July 2009, four bloggers launched Blog With Integrity, an initiative designed to stimulate conversation to reframe the debate about pay per post, reviews and FTC regulation in a more positive way, focusing on responsibility, respect and disclosure.

In the short time since the website went live and people started talking about Blog With Integrity, tweeting as well, over 1,000 bloggers have signed the pledge and the idea has caught the attention of the mainstream media, notably CNN.

In this FIR Interview, FIR co-hosts Neville Hobson and Shel Holtz talk with Liz Gumbinner and Susan Getgood, two of the influential bloggers involved, about Blog With Integrity, how it started and its roots in the mommy blogger community, what they hope it will achieve and how anyone can connect with its ideals.

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About our Conversation Partners

Liz Gumbinner has made a career as an award-winning ad agency creative director, but in the blog world she’s the author of the parenting blog Mom-101 and the publisher and editor in chief of the popular shopping blog Cool Mom Picks.

She’s been named on Nielsen’s list of top 50 Power Moms online in 2009, and named one of 10 Mommyhood Gurus by Forbes.com.

Susan Getgood has been involved in online marketing since the early 90s, witnessing first-hand the evolution of the web to the interactive communities we participate in today. She’s passionate about helping brands and bloggers connect in mutually beneficial ways, which is the focus of her marketing practice and blog Marketing Roadmaps.

She writes about life with a nine-year old son and a bunch of pets at Snapshot Chronicles and recently launched a family travel blog, Snapshot Chronicles Roadtrip.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)