Content summary: Katie Paine, CEO of KDPaine & Partners, was one of a host of speakers at the Sixth Annual New Communications Forum held in San Mateo, California April 20-23, 2010. Paine’s breakout session, part of the NewComm Essentials track, was titled, “Defining Social Media ROI.”
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About Katie Paine
Katie Delahaye Paine is the founder and CEO of KDPaine & Partners LLC, a New Hampshire-based research consultancy that provides measurement and accountability for corporations, non-profits and government agencies world wide. Her book, Measuring Public Relationships: the Data-Driven Communicator’s Guide to Success, was published in December 2007. Paine is the publisher of KDPaine’s Measurement Blog and The Measurement Standard, the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability. Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink in 1999.
For the past two decades, Paine has been providing marketers and communications professionals the tools, data and information to help them make better business decisions. She and her firms have read and analyzed millions of news articles, blogs, newsgroup postings and internal communications and have conducted hundreds of thousands of interviews in the relentless pursuit of quantitative and qualitative measures of her client’s marketing success. She works with some of the world’s most admired companies and organizations including Raytheon, MADD National, and Juniper Networks. Most recently, her endeavors have been focused on social media measurement as well as providing cost effective measurement programs for non-profits, universities, small businesses and government agencies.
More: Katie’s full biography.
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)
24 responses to “FIR Speakers and Speeches: Katie Paine on measuring social media”
Great definitioin on slide 7 in @kdpaine 's #ncf10 preso on social media measurement: HITS = How Idiots Track Success http://is.gd/bEC31
[Blog] FIR Speakers and Speeches: Katie Paine on measuring social media http://tinyurl.com/2arn3s3 #fb #in #ncf10
RT @jangles: [Blog] FIR Speakers and Speeches: Katie Paine on measuring social media http://tinyurl.com/2arn3s3 #fb #in #ncf10
RT @jangles: [Blog] FIR Speakers and Speeches: Katie Paine on measuring social media http://tinyurl.com/2arn3s3 #fb #in #ncf10
Great definitioin on slide 7 in @kdpaine 's #ncf10 preso on social media measurement: HITS = How Idiots Track Success http://is.gd/bEC31
[…] This post was mentioned on Twitter by Neville Hobson, Neville Hobson and Linda Johannesson, Melanie Adams. Melanie Adams said: RT @jangles: [Blog] FIR Speakers and Speeches: Katie Paine on measuring social media http://tinyurl.com/2arn3s3 #fb #in #ncf10 […]
Twitter Comment
Great definitioin on slide 7 in @kdpaine ‘s #ncf10 preso on social media measurement: HITS = How Idiots Track Success [link to post]
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Social media measurement: HITS = How Idiots Track Success – good line from excellent ROI thoughts by @kdpaine http://is.gd/bEC31
Great definitioin on social media measurement: HITS = How Idiots Track Success http://is.gd/bEC31 / @kdpaine via @jangles #ncf10 / love it!
RT @Ronna: Great definitioin on social media measurement: HITS = How Idiots Track Success http://is.gd/bEC31 / @kdpaine
Twitter Comment
Social media measurement: HITS = How Idiots Track Success – good line from excellent ROI thoughts by @kdpaine [link to post]
– Posted using Chat Catcher
Twitter Comment
Great definitioin on social media measurement: HITS = How Idiots Track Success [link to post] / @kdpaine via @jangles #ncf10 / love it!
– Posted using Chat Catcher
Twitter Comment
RT @Ronna: Great definitioin on social media measurement: HITS = How Idiots Track Success [link to post] / @kdpaine
– Posted using Chat Catcher
RT @jangles: [Blog] FIR Speakers and Speeches: Katie Paine on measuring social media http://tinyurl.com/2arn3s3 #fb #in #ncf10
RT @jangles [Blog] FIR Speakers and Speeches: Katie Paine on measuring social media http://tinyurl.com/2arn3s3 #fb #in #ncf10
Twitter Comment
RT @jangles [Blog] FIR Speakers and Speeches: Katie Paine on measuring social media [link to post] #fb #in #ncf10
– Posted using Chat Catcher
RT @jangles: [Blog] FIR Speakers and Speeches: Katie Paine on measuring social media http://tinyurl.com/2arn3s3 #fb #in #ncf10
RT @jangles: [Blog] FIR Speakers and Speeches: Katie Paine on measuring social media http://tinyurl.com/2arn3s3 #fb #in #ncf10
@jangles @shel *FIR Speakers and Speeches: Katie Paine on measuring social media* http://bit.ly/bUaKU7
Twitter Comment
[Blog] FIR Speakers and Speeches: Katie Paine on measuring social media [link to post] #fb #in #ncf10
– Posted using Chat Catcher
Twitter Comment
RT @jangles: [Blog] FIR Speakers and Speeches: Katie Paine on measuring social media [link to post] #fb #in #ncf10
– Posted using Chat Catcher
LOL RT @jangles: definitioin on slide 7 in @kdpaine 's #ncf10 on socialmedia measurement: HITS = How Idiots Track Success http://is.gd/bEC31
Great definitioin on social media measurement: HITS = How Idiots Track Success http://is.gd/bEC31 / @kdpaine via @jangles #ncf10 / love it!
RT @OnPR: Great definitioin on social media measurement: HITS = How Idiots Track Success http://is.gd/bEC31 / @kdpaine via @jangles #ncf10 / love it!