Constant Contact, one of the better-known names in the commercial email business, recently announced the acquisition of NutShellMail, which aggregates social content and delivers it to your inbox.

In this interview, FIR co-host Shel Holtz speaks with Eric Groves, Constant Contact’s senior vice president of Global Market Development, about the rationale for the acquisition and the future integration of social media with email.

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About our Conversation Partner

Eric Groves is Constant Contact’s Senior Vice President of Global Market Development. Eric has been with Constant Contact since January 2001 and built the sales and business development departments from the ground up, helping propel Constant Contact’s growth to more than 370,000 customers today.

In his role, Eric oversees the recruitment, education, and training of small businesses and organizations worldwide. Eric developed Constant Contact’s Power of Relationships Program, an educational outreach program for small businesses, associations, and nonprofits offered globally by Constant Contact via live seminars and online webinars. This program provides small businesses and organizations with a comprehensive foundation on how to build successful, lasting customer relationships. In addition to worldwide strategy and market development.

Eric is the author of The Constant Contact Guide to Email Marketing, a comprehensive guide to leveraging email marketing to build customer relationships and drive business success, and is a frequent speaker across the country. Eric has addressed thousands of attendees on behalf of the Small Business Administration, US Chamber of Commerce, Association of Small Business Development Centers, and many other industry organizations

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)