The second Dell B2B Social Media Huddle (hashtag: #dellb2b) took place at Microsoft in London on May 25, 2010. The aim of the one-day event was to bring together senior in-house communications and marketing professionals to exchange and share experiences on business-to-business social media for mutual benefit.

Each of the presentations, and some of the unconference sessions, were live-broadcast via UStream (see the video recordings) and audio-recorded for FIR Speakers & Speeches podcasts.

In this FIR Speakers & Speeches podcast, social technologist and serial entrepreneur Benjamin Ellis presented the business case for social media and the real ROI.

• While listening to the audio, which includes a post-presentation Q&A discussion, you can follow the presentation itself with the PowerPoint deck embedded below (or at Slideshare).

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About the Dell B2B Presenter

Social technologist and serial entrepreneur Benjamin Ellis has worked in the online world since the mid 1980s. He has worked with companies including Cisco Systems, Juniper Networks in Silicon Valley, and on projects with Microsoft, IBM and Motorola.

After more than two decades working at the leading edge of technology, Benjamin is still passionate about what it can achieve, particularly at the intersections between people, communication and software.

He is mainly known for his roles at Redcatco (blog) and SocialOptic (blog), and his support for start-ups and growing UK digital businesses – predominately though the Digital Mission with Chinwag and the UKTI.

Twitter: @BenjaminEllis.

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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)