FIR Asia-Pacific correspondent Michael Netzley interviews David Ketchum, Asia Pacific president of Bite Communications, a global communications consultancy. Ketchum discusses the increasing role of digital in the company’s communication work as well as the challenges marketers are facing when implementing digital marketing based on round tables with which he has been involved through his work with the Asia Digital Marketing Association, which he helped found.

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About our Conversation Partner

David Ketchum specializes in off- and online corporate and marketing communications for companies expanding their business in Asia Pacific. He is President, Asia Pacific, of Bite Communications, chairman of the Asia Digital Marketing Association, and deputy chairman of the Council of Public Relations Firms of Hong Kong. David is the author of BIG M, little m Marketing: New Strategies for a New Asia.

David was founder and CEO of Upstream Asia, which joined Bite Communications in 2009. He was previously senior vice president, marketing and communications for Calvin Klein, Inc., and also worked with Burson-Marsteller and Hill and Knowlton internationally.

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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)