On April 26, 2012, FIR co-host Neville Hobson gave a keynote presentation at this year’s annual conference of the Public Relations Institute of Ireland (PRII) in Dublin. The overall conference theme was Reputation Management in the Age of Digital.

Could we genuinely have foreseen the extent to which technological innovations would have disrupted our way of working? asked the PRII. How social and digital media, in particular, would have given rise to consumer power and citizen journalism? Or that we would face unprecedented competition from a new wave of competitors?

These are powerful themes that were touched in every presentation and discussion. The PRII video-recorded every conference session (if you’re a PRII member, you can view the videos in the member area on the PRII website). They’ve kindly agreed to the audio of Neville’s presentation – called Reputation Management at Internet Speed – being made available to you in this FIR Speakers & Speeches podcast. You’ll get the most from it if you view the presentation deck as you listen, embedded below (or, if you don’t see it, view it at Slideshare).

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Podsafe outro music – extract from On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)