LinkedIn is, arguably, the premier social network for business-to-business (B2B).

Over 200 million people have profiles on LinkedIn, but most put their information up with no particular strategy to get the most out of LinkedIn. 42 Rules for 24-Hour Success on LinkedIn, 2nd edition, discusses just this topic.

In this FIR Interview, correspondent Michael Procopio spoke with the author Chris Muccio about the concepts in the book. As the discussion was more an interview with Chris about how to manage a LinkedIn presence than directly covering this new edition of the book, we’ve put this in as an FIR Interview rather than as an FIR Book Review.

Chris covers the common mistakes that can easily be fixed as well as more advanced tips on getting the most out of LinkedIn.

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About our Conversation Partner

Chris Muccio is the Chief Technopologist for Catapult Interactive, a strategic marketing tech firm engineered to transform marketing in the digital world.

He previously worked at Ajilon Finance Solutions, Sensormatic and Inphynet Medical Management / EMSA. Chris started his career as a CPA at Cooper and Lybrand.

Connect with Chris on Twitter at @CFOstrategist.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)