The Content Marketing Strategies Conference took place in Berkeley, California, on May 8th and 9th, 2013. This is the third conference of this name organized by Bill Flitter, CEO of Dlvr.it.

In a case study presentation, Marilyn Cox, Director of Marketing Communications at Cincom Systems, described her journey into content marketing, her use of marketing automation and journalists to name a few.

Special thanks to Michael Procopio for making the recording and introducing it.

Listen Now:

Get this podcast:

• Download the MP3 file (19.5Mb, 42:43)
• Get the show on iTunes
• Subscribe to the FIR Interviews RSS feed
• Get the FIR app for your iPhone, and for your Android device from the Amazon App Store

While listening to the audio, you can follow the presentation itself with the PowerPoint deck embedded below (or see it at Slideshare).

About the Speaker

Marilyn Cox is a Director of Marketing Communications and Modern Marketer responsible for aligning strategic and tactical marketing communication objectives. Direct and lead both creative and technical resources. Strategically implement and leverage the Eloqua marketing automation and demand generation system. Implement and advocate for strong sales and marketing alignment. PMP certified project manager responsible for development of project management process, integration management, scope management, time management, cost management, quality management, human resource management, communication management, risk management, and procurement management.

Connect with Marilyn on Twitter: @MarilynECox.

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)