What your community can tell you about R&D is the basis behind Ship It!, a business model introduced earlier this year to XING by Jason Goldberg, its Chief Product Officer who joined the company earlier this year after his Web 2.0 startup, SocialMedian, was acquired by XING in December 2008.

Based in Hamburg, Germany, XING is a social software platform and social network, originally founded as Open/BC. It competes directly with LinkedIn.

In this FIR Interview, recorded at Somesso London 09 on May 15, 2009, Neville Hobson and Jason Goldberg discuss the concept of Ship It! and how it can be applied to people and organizations elsewhere.

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About our Conversation Partner

Jason Goldberg’s sparse bio on his Twitter profile describes him as having “started a tech company in 2004; did ok with it. trying again.” Let’s add a bit to that.

Prior to joining XING, Jason founded and led two Web 2.0 startups. He is the founding entrepreneur and visionary behind Socialmedian, the leading innovator in social news, and Jobster, the leader in web 2.0 recruitment services. Before founding Jobster, Jason led Strategic Planning & Alliances for T-Mobile USA and before that held management positions at AOL Time Warner.

Jason is a frequent public speaker on Web 2.0, social media, employment issues, and recruiting industry trends. He has been featured on CNN, CNBC, Fox Business News, and in the Wall Street Journal and USA Today. From 1993 to 1998 Jason worked at the White House in Washington D.C., the final two years as senior aide to the White House Chief of Staff, Erskine Bowles. He worked for Bill Clinton in a series of leadership roles from 1991 to 1998 before embarking on his current career in business.

Jason received an MBA from Stanford University and holds a BA with honors from Emory University.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

• Related podcast – FIR Speakers & Speeches: Jason Goldberg, CEO, Jobster.com. April 20, 2006

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)