Computer maker Dell has earned a reputation in recent years of being one of the organizations most engaged online with customers, influencers, and anyone who has an interest in Dell and what they do.

Not only that, Dell say they actually make money as a direct result of their online engagement activities, notably in reporting multi-million-dollar revenue attributable to one Twitter ID.

FIR Co-host Neville Hobson joins with Dell’s Richard Binhammer, who’s based at Dell’s corporate headquarters in the USA, and Kerry Bridge, based at Dell’s EMEA headquarters in the UK, in a wide-ranging informal conversation that embraces Dell’s strategic engagement activities online, the people at Dell online, Dell’s use of social media such as blogs and Twitter, making money with Twitter, experimenting with new ways to engage online with employees, and much more.

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About our Conversation Partners

Richard Binhammer is a senior manager in corporate communications at Dell’s headquarters in Round Rock, Texas, USA. His career has developed from provincial and federal politics in Canada and (mostly) successful election campaigns, as well as lobbying, to corporate communications in the USA, with a little art, photography, good friends and different cities/regions to explore and enjoy along the way.

At Dell, Richard plans and implements strategic corporate communications to achieve business success and support/build corporate reputations. Most recently his responsibilities include new efforts in social media. He is experienced in positioning diverse business sectors, senior corporate executives, government officials and community leaders with key constituent groups, including extensive media relations and campaign/issues management.

Kerry Bridge is part of Dell’s Global Corporate Communications team, reporting into the Communications Director, Public and EMEA. Her main area of responsibility is for leading Dell’s approach to digital media communication worldwide for Dell’s Public Sector Business.  She is also part of the broader Dell Conversations and Communities team, a global team that drives Dells outreach to customers and key stakeholders on the company’s blogs, wikis and forums, listening and learning as well as proactively reaching out on the web to be part of the conversation. 

Kerry has been with the company for nine years. Prior to her current role, she has held various communications related positions at Dell including digital media communications, environmental communications and internal communications for EMEA.

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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)