Content summary: Shel’s in Prague; two new FIR Speakers & Speeches podcasts up: more sessions from NewComm Forum 2010; 5 minute on… Impressions of the FIFA World Cup: North Korea broadcasts World Cup opener illegally, the internet has busiest news day, surge in activity on Twitter predicted, the World Cup in digital stats; listener comment and Friendfeed FIR Room round-up; News That Fits: Kraft Foods vs the slime mold moms, the Media Monitoring Minute from CustomScoop, Vocus acquires HARO to expand journalist-driven PR service, Michael Netzley reports from Singapore on the growing role of employee communication and industrial relations in China, brands must embrace social media to guard reputations says Havas Worldwide, Dan York reports on Facebook issues and more, Nike ‘Write The Future’ video ad helps steal Adidas’ World Cup thunder; music from Null Device; and more.

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For Immediate Release: The Hobson & Holtz Report, for June 14, 2010: A 54-minute podcast recorded live from Wokingham, Berkshire, England.

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the show notes home page for info.

• FIR #551 show notes at The New PR Wiki

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So, until Monday June 21…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)