Tom Webster, Strategy & Marketing VP for Edison Research, speaks with FIR co-host Shel Holtz about the results of the fifth annual State of Podcasting study, produced in collaboration with Arbitron. The study digs deep into podcast consumption and identifies opportunities for podcasters (and potential podcasters) based on those results.

Tom first presented the study results at the 2010 BlogWorld and New Media Expo in Las Vegas in October 2010.

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About our Conversation Partner

Tom Webster is Vice President of Strategy for Edison Research, sole provider of US National Election exit polling data for all major news networks. Webster has 20 years of experience in market and opinion research, with a particular emphasis on consumer behaviour and the adoption of new media and technology. He is the principal author of a number of widely-cited research studies, including Twitter Usage In America, The Social Habit, and The Podcast Consumer Revealed, and is co-author of the Edison Research/Arbitron Internet and Multimedia Research Series, now in its 18th iteration.

Reach him on Twitter at Webby2001, or on his blog at BrandSavant.

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Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)