Ann Handley and C.C. Chapman speak with FIR co-host Shel Holtz about their new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, and the role of various forms of content in the era of digital marketing.

Topics discussed include the importance of content in the social media space, rules and guidelines for content, the problem with most webinars, and a host of other issues.

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About our Conversation Partners

Ann Handley is the Chief Content Officer of MarketingProfs, a rich and trusted resource that helps businesses market their products and services smarter and better. Entrepreneurs, small-business owners and marketers in the world’s largest corporations make up its 361,000 subscribers, making it the largest in its category. Does that sound like marketing-speak? It’s not; it’s just true.

She is a 12-year veteran of creating and managing digital content to build relationships for organizations and individuals. Also, she’s a writer who blogs at her personal blog,  Annarchy, as well as American Express OPEN Forum, Mashable, and The Huffington Post.

Previously, Ann was the co-founder of ClickZ, one of the first sources of interactive marketing news and commentary.

She live nears Boston in a slightly creaky, comfortable house with 2 kids, 4 dogs, good coffee in the kitchen, decent wine in the cellar, a stack of New Yorkers by the bed, and an occasional field mouse in the laundry room.

C.C. Chapman is a modern day renaissance man who lives every day to inspire others to be their best. He is the author of the book Content Rules (Wiley 2010) and the Founder of Digital Dads, where a dad can be a guy. As a consultant, C.C. has helped a variety of clients embrace all forms of new media and online marketing to take their campaigns to the next level. His work has won awards and clients have included HBO, American Eagle Outfitters, Verizon FiOS and The Coca-Cola Company.

C.C. has a passion for being on stage and loves nothing more than motivating a room full of people. He was one of the first professional podcasters and continues to share his knowledge and insights on the popular Managing the Gray. He is a graduate of Bentley University and lives outside of Boston with his loving wife and family. Find out more at C.C.Chapman.com.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)