Neville Hobson joins Shel Holtz for the December installment of “The Hobson & Holtz Report.” The stories Neville and Shel covered include…

• The passing of PR fixture Jack O’Dwyer
• Marketers are turning their attention to messaging apps
• Not everyone is free to leave Facebook, even if they want to
• The death of keywords (or is it?) as audiences become key to targeting in search
• Rising Instagram stars post fake sponsored posts to get brands’ attention
• What we learned about GDPR in 2018
• Research reveals how journalists can rebuild trust in media; could it work in business?
• Dan York reports on the Quora data breach, rural connectivity, free (for now) LinkedIn Learning courses, more on Facebook’s woes, Slack banning users with links to Iran, and a new podcast all-in-one mixing desk.

Special thanks to Jay Moonah for the opening and closing music.

Links from this month’s episode:

• Jack O’Dwyer, Chronicler of PR, Dies
• Going where the customer is: Marketers are coming for messaging apps
• Why Marketers Need to Use Ads in Messaging App
• Tips for Marketing through Messaging Apps
• Why Should Anyone Believe Facebook Anymore?
• Facebook says companies got access to data only after user permission
• NAACP Joins Growing List of Civil Rights Groups Criticizing Facebook
• Facebook’s Sandberg cites need to do more after reports of Russia meddling
• ‘We want these platforms to be healthy’: Why top marketers won’t quit Facebook after 2018 scandals
• ‘They don’t care’: Facebook factchecking in disarray as journalists push to cut ties
• Cost to walk away from Facebook for a year? More than $1,000, new study finds
• Facebook’s Bottomless Pit of Scandals
• he Death Of Keywords As Audiences Become Key To Targeting In Search
• Are Keywords Still Important for SEO?
• Rising Instagram stars are posting fake sponsored posts
• 5 things we learned about GDPR in 2018
• Groundbreaking Research Shows Journalists Can Restore Media Trust

Links from Dan York’s Report

• Quora Security Update
• WordCamp US 2018 and LinkedIn Learning
• Let’s Clear Up a Few Things About Facebook’s Partners
• Facts About Facebook’s Messaging Partnerships
• Literally Just A Big List Of Facebook’s 2018 Scandals
• Apps Are Revealing Your Private Information To Facebook And You Probably Don’t Know It
• Slack is banning some users with links to Iran even if they’ve left the country
• Rodecaster Pro Review: The Podcasting Gamechanger
  Introducing the RØDECaster Pro – Podcast Production Studio

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(Or download the MP3 file.)