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Full story: The Hobson and Holtz Report – Podcast #786: December 15, 2014
Quick News: Apple makes inroads into the airline industry with enterprise sales of iPhones and iPads, 60 employees can increase your reach by 1000% says report, Apple recruiting fashion/luxury experts ahead of Apple Watch debut, what Facebook’s search feature means for brands and publishers; Ragan promo; News That Fits: Microcopy is a new frontier for writers; Dan York’s Tech Report: blogging once a day, new podcasting app for iPhone, and more; Twitter has made the 24-hour news cycle into a…
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Full story: The Hoover metaphor
A report last week in The Guardian about the UK digital ad market includes this text: Google and Facebook will hoover up the market between them, it says. “Hoover up?” This is not new by any means, but it is another instance of how the once-dominant vacuum cleaner brand name Hoover – note the capital ‘H’ – has become a generic descriptor (with a lower-case ‘h’) that’s used in metaphor as a verb like The Guardian’s use, as well as…
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Full story: The Hobson and Holtz Report – Podcast #785: December 8, 2014
Intro: Marking a milestone with an eighth #twitterversary; Quick News: Agencies can’t ask staffers to casually tweet nice things about clients, mothers staged a public breastfeed protest outside Claridge’s Hotel in London this weekend, who’s watching videos and on what devices?, Netflix testing a ‘tweet me a reminder’ feature; Ragan promo; News That Fits: Seven attributes of CEOs who get social media; Dan York’s Tech Report: dark social traffic, Firefox webRTC, observations about Wire, and more; are we ready for…
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