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  • For Immediate Release

    The Hobson and Holtz Report – Podcast #769: August 18, 2014

    By

    Neville Hobson

    •

    18 August 2014

    New FIR interview coming this week with Gerard Braud and Melissa Agnes, authors of posts with conflicting views of using social media in a crisis; FIR Podcast Network host Chuck Hester appeared on TWiT’s The Social Hour as a LinkedIn expert; alert to IABC members: servers suffered a cyber-attack, no passwords or credit cards compromised, […]

    Full story: The Hobson and Holtz Report – Podcast #769: August 18, 2014
  • For Immediate Release

    FIR Live: Language Translation for Communicators

    By

    Neville Hobson

    •

    16 August 2014

    Language translation has bedevilled communications and PR practitioners forever, but the rise of digital media has complicated the situation in a number of ways. The requirements for producing content right now have led to a need for almost instantaneous translation while access to the internet has introduced languages spoken in regions that weren’t previously participants […]

    Full story: FIR Live: Language Translation for Communicators
  • For Immediate Release

    FIR Interview: Outbrain’s Jeff Pyatt on Outbrain, Content Marketing, and Native Advertising

    By

    Neville Hobson

    •

    15 August 2014

    Among the various classes of native advertising as defined by Edelman’s Steve Rubel, you’ll find “paid syndication,” in which “sponsored posts, articles, videos, slideshows and information graphics from corporations appear within the news section.” Rubel includes Outbrain among the examples of companies that “sprinkle sponsored links into a company’s earned or owned media in the […]

    Full story: FIR Interview: Outbrain’s Jeff Pyatt on Outbrain, Content Marketing, and Native Advertising
  • Advertising, Business, Communication, Marketing, Public Relations, Social Business, Social Media, Software, Technology, Web, Workplace

    Sprinklr brings social media convergence to global brands

    By

    Neville Hobson

    •

    14 August 2014

    Since acquiring the Dachis Group earlier this year, social media SaaS vendor Sprinklr has pursued a clear path towards offering its clients a converged social media solution. The convergence of paid, owned and earned social media would, Sprinklr says, provide significant benefits to global brands in four specific areas: 1. Maximize reach across paid, owned […]

    Full story: Sprinklr brings social media convergence to global brands
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #768: August 11, 2014

    By

    Neville Hobson

    •

    11 August 2014

    FIR Live on August 14 with a panel to address language translation; Outbrain interview on August 13; Quick News: Why the demise of Justin.tv marks the end of the bedroom vlog, Pinterest introduces messaging via pins, up to 100 brands to go as P&G declutters, can we stop stressing about Facebook’s Messenger permissions?; Ragan promo; […]

    Full story: The Hobson and Holtz Report – Podcast #768: August 11, 2014
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