NevilleHobson .com – Page 118

For Immediate Release

FIR Live: The challenges of communicating in multiple languages online

By

Neville Hobson

•

7 August 2014

What: A 60-minute panel discussion When: Thursday August 14, 2014 starting at 11:00 EDT | 16:00 BST | 17:00 CET Where: Google+ Hangout On Air via the FIR Events page The web demands speed in publishing content, but if your markets include multiple languages, translation can keep you from posting quickly. Among the many problems technology has tackled, translation remains one that still requires time and expertise. If you have specific questions about language translation in the PR and communication…
Full story: FIR Live: The challenges of communicating in multiple languages online
Business, Communication, Ethics, Marketing, Public Relations, Reputation, Social Networks

Fake LinkedIn profiles are not okay, Okay

By

Neville Hobson

•

6 August 2014

Would you imagine that a new company has profiles on the business social network LinkedIn that build up a solid picture of smart and influential staff members working for a legitimate business – yet the profiles are fakes? That’s what Okay App has done according to Hans Kullin, who writes about his suspicions being proven after he received a couple of requests to connect: […] It didn’t take much investigation to find out that these LinkedIn profiles were completely fake,…
Full story: Fake LinkedIn profiles are not okay, Okay
Business, Communication, Leadership, Marketing, Social Business, Social Media

Why the C-suite don’t ‘get’ social media marketing – and how to change that

By

Neville Hobson

•

5 August 2014

Reputational risk, return on investment and a lack of experience are barriers to social media adoption in the boardroom
Full story: Why the C-suite don’t ‘get’ social media marketing – and how to change that
For Immediate Release

The Hobson and Holtz Report – Podcast #767: August 4, 2014

By

Neville Hobson

•

4 August 2014

Quick News: OKCupid conducted its own online social experiments, Twitter testing easier-to-use hashtags, Council of Public Relations Firms convenes working group on digital, citizens of Armenia urged to write a Wikipedia entry each; Ragan promo; News That Fits: What does hybrid blogging platform Medium’s sponsorship deal with BMW suggest for the online advertising market?; Dan York’s Tech Report: Twitter hashtags, Facebook Messenger, and more; what comes next in social media measurement?; the Media Monitoring Minute with CustomScoop; listener comments from…
Full story: The Hobson and Holtz Report – Podcast #767: August 4, 2014
Business, Communication, Investor Relations, Marketing, Public Relations, Social Media, Social Networks, Software, Technology, Trends, Twitter, Web

Defining Twitter by more than the numbers

By

Neville Hobson

•

31 July 2014

Twitter reported its financial results for the second quarter 2014 this week: Q2 revenue of $312 million, up 124% year-over-year Q2 net loss of $145 million and non-GAAP net income of $15 million Q2 GAAP EPS of ($0.24) and non-GAAP EPS of $0.02 Q2 adjusted EBITDA of $54 million, representing an adjusted EBITDA margin of 17% Depending on which media report or commentary you read, it’s either an unimpressive financial performance, or a strong performance to silence critics. Either way,…
Full story: Defining Twitter by more than the numbers

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FIR Live: The challenges of communicating in multiple languages online

Fake LinkedIn profiles are not okay, Okay

Why the C-suite don’t ‘get’ social media marketing – and how to change that

The Hobson and Holtz Report – Podcast #767: August 4, 2014

Defining Twitter by more than the numbers

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