NevilleHobson .com – Page 117

For Immediate Release

The Hobson and Holtz Report – Podcast #769: August 18, 2014

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Neville Hobson

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18 August 2014

New FIR interview coming this week with Gerard Braud and Melissa Agnes, authors of posts with conflicting views of using social media in a crisis; FIR Podcast Network host Chuck Hester appeared on TWiT’s The Social Hour as a LinkedIn expert; alert to IABC members: servers suffered a cyber-attack, no passwords or credit cards compromised, make sure your virus protection is up-to-date asks Executive Director Carlos Fulcher; Quick News: Marking ten years since episode one of Adam Curry’s Daily Source…
Full story: The Hobson and Holtz Report – Podcast #769: August 18, 2014
For Immediate Release

FIR Live: Language Translation for Communicators

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Neville Hobson

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16 August 2014

Language translation has bedevilled communications and PR practitioners forever, but the rise of digital media has complicated the situation in a number of ways. The requirements for producing content right now have led to a need for almost instantaneous translation while access to the internet has introduced languages spoken in regions that weren’t previously participants in the economy. Joining FIR co-host Shel Holtz in this edition of FIR Live on August 14, 2014, were… Renato Beninatto, chief marketing officer for…
Full story: FIR Live: Language Translation for Communicators
For Immediate Release

FIR Interview: Outbrain’s Jeff Pyatt on Outbrain, Content Marketing, and Native Advertising

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Neville Hobson

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15 August 2014

Among the various classes of native advertising as defined by Edelman’s Steve Rubel, you’ll find “paid syndication,” in which “sponsored posts, articles, videos, slideshows and information graphics from corporations appear within the news section.” Rubel includes Outbrain among the examples of companies that “sprinkle sponsored links into a company’s earned or owned media in the footer of related news articles.” Indeed, that’s precisely Outbrain’s approach. With dozens of algorithms that analyse user habits, Outbrain delivers a list of recommended links…
Full story: FIR Interview: Outbrain’s Jeff Pyatt on Outbrain, Content Marketing, and Native Advertising
Advertising, Business, Communication, Marketing, Public Relations, Social Business, Social Media, Software, Technology, Web, Workplace

Sprinklr brings social media convergence to global brands

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Neville Hobson

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14 August 2014

Since acquiring the Dachis Group earlier this year, social media SaaS vendor Sprinklr has pursued a clear path towards offering its clients a converged social media solution. The convergence of paid, owned and earned social media would, Sprinklr says, provide significant benefits to global brands in four specific areas: 1. Maximize reach across paid, owned and earned social content 2. Integrate planning of content and campaigns across paid, owned and earned channels 3. Conduct automated optimization and amplification of organic…
Full story: Sprinklr brings social media convergence to global brands
For Immediate Release

The Hobson and Holtz Report – Podcast #768: August 11, 2014

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Neville Hobson

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11 August 2014

FIR Live on August 14 with a panel to address language translation; Outbrain interview on August 13; Quick News: Why the demise of Justin.tv marks the end of the bedroom vlog, Pinterest introduces messaging via pins, up to 100 brands to go as P&G declutters, can we stop stressing about Facebook’s Messenger permissions?; Ragan promo; News That Fits: Are you making the most out of Tumblr?; Michael Netzley’s Asia Report: is Beijing punishing foreign companies, how big brands are succeeding…
Full story: The Hobson and Holtz Report – Podcast #768: August 11, 2014