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Full story: FIR Interview: Betterific Co-Founder Micha Weinblatt
Betterific has been described by many as Reddit for customer feedback. On the social site, users complete the statement, “Wouldn’t it be better if…” Otis, the elevator company, might be intrigued by the suggestion, “Wouldn’t it be better if, when you select the wrong floor in the elevator, you could unselect the floor you clicked […]
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Full story: A hangout on the future of communication
In just three weeks’ time, on June 18, FutureComms14 takes place in London. This one-day conference, organized by MyNewsDesk UK, will firmly ask a big question: “What’s the future of communications?” The line up of speakers will offer some compelling answers to it that will undoubtedly include insights. You really can’t ask for more from […]
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Full story: FIR Interview: Scott Monty on leaving Ford Motor CompanyScott Monty sent shockwaves through the social media marketing community when he announced on his blog that he had resigned as Ford Motor Company’s top corporate social media director. His gracious post credited others rather than focusing on his own accomplishments, but there is no doubt that Scott’s profile rose as he innovated attention-grabbing approaches […]
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Full story: Making politics interesting again #EP2014
If Nigel Farage has achieved one other thing apart from his seismic shifting of the political landscape in the UK following elections for the European Parliament across the European Union on May 22, it’s making politics more interesting again. And not just in the UK, either. Unquestionably overshadowing the election for local government councillors that […]
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