NevilleHobson .com – Page 142

For Immediate Release

The Hobson and Holtz Report – Podcast #735: December 23, 2013

By

Neville Hobson

•

23 December 2013

FIR Podcast Network news: Debuts for ‘Inside PR’ and ‘Thought Leadership’ last week, ‘FIR Presents Higher Education with Kevin Anselmo’ will debut this week; Michael Procopio’s interview with Oracle’s Jill Rowley is up; Neville was the guest last week on ‘AMP Up Your Social Media’ with Glenn Gaudet; Quick News: WhatsApp now has over 400 million monthly users, the New York Times outlines its native advertising plans, why PSA Peugeot Citroen ordered 10,000 BlackBerry handsets, how to trend #NotYourAsianSidekick; Ragan…
Full story: The Hobson and Holtz Report – Podcast #735: December 23, 2013
For Immediate Release, Professional Development

Introducing "FIR on Higher Education with Kevin Anselmo"

By

Neville Hobson

•

20 December 2013

The FIR Podcast Network is pleased to announce a new podcast on higher education that will begin on December 26, 2013. Presenter Kevin Anselmo explains… How can academics effectively promote their ideas to general audiences? What are the best ways to teach social media and public relations in the classroom? What is best practice for communicators and marketers within the world of higher education? How will MOOCs and new technology impact the industry? These are among the questions that we…
Full story: Introducing "FIR on Higher Education with Kevin Anselmo"
For Immediate Release, Social Business

FIR Interview: Oracle’s Jill Rowley on Social Selling and Social Business

By

Neville Hobson

•

19 December 2013

“I think a social business at the foundation is a business that is collaborative, that is transparent; that is engaged with its constituents, whether they be employees, whether they be customers, whether they be partners or even influencers. “And I think a social business is a company that actually is very engaged in a two-way dialogue where that dialogue is happening and whether that be offline, whether that be online, it should be all of the time.” Jill Rowley of…
Full story: FIR Interview: Oracle’s Jill Rowley on Social Selling and Social Business
Business, Communication, Interviews, Marketing, Public Relations, Social Business, Social Media, Software, Technology, Web

The role of the C-suite in social media marketing

By

Neville Hobson

•

18 December 2013

Content marketing is a topic I’ve talked about quite a bit recently, in particular relating to the consequences of not having a clear strategy and the measurable benefits that can arise when you do. So I was delighted when Glenn Gaudet, founder and president of GaggleAMP, invited me on to the latest episode of AMP Up Your Social Media podcast to discuss the role of the C-suite in social media marketing and how to communicate social media benefits to senior…
Full story: The role of the C-suite in social media marketing
Business, Communication, Events, Marketing, Professional Development, Social Business, Social Media, Trends, Workplace

Can marketing become an enabler for genuine engagement?

By

Neville Hobson

•

16 December 2013

A key underlying theme of the Social@Scale Summit in London last week was what I might call “social marketing” – the use of social media as a means unto achieving a marketing end. Organized by Sprinklr, an enterprise social media management system vendor, the by-invitation-only Social@Scale Summit on December 10 was hosted by Microsoft and attracted some 70+ participants by my estimation. Sprinklr said it was their first such event outside the US. What is ‘social at scale’? Sprinklr defines…
Full story: Can marketing become an enabler for genuine engagement?

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The Hobson and Holtz Report – Podcast #735: December 23, 2013

Introducing "FIR on Higher Education with Kevin Anselmo"

FIR Interview: Oracle’s Jill Rowley on Social Selling and Social Business

The role of the C-suite in social media marketing

Can marketing become an enabler for genuine engagement?

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