NevilleHobson .com – Page 143

For Immediate Release

The Hobson and Holtz Report – Podcast #734: December 16, 2013

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Neville Hobson

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16 December 2013

Intro: A great week for FIR content – 3 new interviews posted, new interview coming, book reviews coming; FIR Podcast Network News: Chuck Hester’s second episode posted, new podcast “FIR Presents Thought Leadership with Mitchell and Michael” soon with Mitchell Levy and Michael Procopio; we’ll be re-booting the FIR presence on the social web as we begin our 10th year in January 2014: more news soon; Quick News: Millions of books and images going digital and online: what the National…
Full story: The Hobson and Holtz Report – Podcast #734: December 16, 2013
For Immediate Release, Leadership

Introducing "FIR presents Thought Leadership with Mitchell and Michael"

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Neville Hobson

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15 December 2013

The FIR Podcast Network is pleased to announce a new podcast focused on thought leadership that will begin later this month. Presenters Mitchell Levy and Michael Procopio explain… What is a Thought Leader? How do you become a Thought Leader? Why bother; what are the benefits? You’re in the right place to hear a discussion of the answers to these and other questions about Thought Leadership. We are excited to be part of the FIR Podcast Network with our new…
Full story: Introducing "FIR presents Thought Leadership with Mitchell and Michael"
Business, Communication, Marketing, Software, Technology, Web

Images in email: Are you now safe from the hidden tracking pixel?

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Neville Hobson

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13 December 2013

How do you deal with images in the email that you receive? If you’re like me and most people I know, the default setting in your email software is not to show images from all and sundry, only from those senders who you trust and who you’ve added to a whitelist where you’ve chosen to let email from them include and display images. Why waste everyone's time with email like this, eBay? I'll never see your message! pic.twitter.com/okZ2uh9EMZ — Neville…
Full story: Images in email: Are you now safe from the hidden tracking pixel?
For Immediate Release

FIR Interview: Sharam Fouladgar-Mercer on AirPR Analyst and the collaborative economy

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Neville Hobson

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13 December 2013

Back in August, FIR spoke with Sharam Fouladgar-Mercer, the co-founder and CEO of AirPR, a collaborative marketplace that connects startup CEOs in need of media coverage with small PR agencies and independent PR practitioners. Since then, the sharing economy has grown immensely as evidenced by the launch of Crowd Companies, the business council for large companies to explore and share information about how they can participate in this burgeoning business segment. (We spoke with Jeremiah Owyang, the man behind Crowd…
Full story: FIR Interview: Sharam Fouladgar-Mercer on AirPR Analyst and the collaborative economy
Books, For Immediate Release, Marketing

FIR Interview: Joseph Jaffe and Maarten Albarda, authors of ZERO

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Neville Hobson

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11 December 2013

“Our position is that a perfect storm is coming,” say Joseph Jaffe and Maarten Albarda as an attention-grabbing way to start a discussion about ZERO: Zero Paid Media as the New Marketing Model, the new book by the two authors published by Wiley in October 2013. It may already be here, adds Jaffe: “In the book, we introduce several key arguments – business, economic, consumer, media and creative cases – any of which could, by itself, be enough to be…
Full story: FIR Interview: Joseph Jaffe and Maarten Albarda, authors of ZERO