Sourcing a good PR pro can be likened to finding a needle in a haystack, according to Sharam Fouladgar-Mercer, co-founder and CEO of AirPR, a San Francisco-based tech start-up offering a digital by-invitation match-making service for PRs and entrepreneurs. In this FIR Interview, Fouladgar-Mercer explains to FIR co-hosts Shel Holtz and Neville Hobson what AirPR is, expanding on his clear conviction that a managed recommendation service like AirPR offers a more attractive proposition than traditional PR agencies in enabling entrepreneurs…

Intro: FIR Interview with Corey Connors is up, interviews coming with airPR founder Sharam Fouladgar-Mercer and with Critical Mass; Quick News: The legality of hashtag marketing, LinkedIn and Amazon eliminate PowerPoint presentations at meetings, mobile tops desktop for social sharing, even world leaders care about their Klout score; Ragan promo; News That Fits: There is no such thing as off-the-record; Dan York responds to Norbert Mayer-Witmann’s critiques in FIR 714 on domain names, WordPress 3.6 released; is Instagram the new…