NevilleHobson .com – Page 171

For Immediate Release

The Hobson and Holtz Report – Podcast #706: June 3, 2013

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Neville Hobson

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3 June 2013

Intro: The final B2B Huddle keynote podcast is up, FIR Interview with Jeremiah Owyang coming this week, Neville at LeWeb London this week, no report from Michael Netzley in Singapore this week; Quick News: Is it the end of the craft of media relations?, LinkedIn launches two-step verification, PRSA launches effort to raise visibility of APR qualification, Australian police communicates the ‘catastrophic’ dangers of 3D printed guns; Ragan promo; News That Fits: Towers Watson global survey shows over half of…
Full story: The Hobson and Holtz Report – Podcast #706: June 3, 2013
Business, Communication, Marketing, Mobile, Social Media, Society, Technology, Trends, Web

Google-ability key to the High Street experience

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Neville Hobson

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2 June 2013

The arguments about ebooks versus printed books, the disappearance of the High Street book shop because of the practices of supermarkets, Amazon and other online retailers, more people self-publishing, and the rise of showrooming (and webrooming) are unlikely to stop any time soon. And let’s face it, sales of digital books and how people purchase them continue a path of disruptive change that clearly is a trend, reconstructing the books ecosystem right before our eyes. Let’s add second-hand bookshops to…
Full story: Google-ability key to the High Street experience
Business, Communication, Experiences, Innovation, Marketing, Mobile, Social Media, Social Networks, Society, Software, Technology, Trends, Web, Workplace

Fifteen big trends for the evolving digital age

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Neville Hobson

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31 May 2013

The latest sets of analysed data on current and next internet trends from the peerless Mary Meeker, US venture capitalist and analyst, and her colleague Liang Wu, present a buffet of valuable metrics and compelling insights into the scope of the global online world and those shaping it, evolving it and driving it relentlessly onwards. Just the summary description is compelling, giving you glimpses of the rich content within: The latest edition of the annual Internet Trends report finds continued…
Full story: Fifteen big trends for the evolving digital age
Events, For Immediate Release, Marketing, Presentations, Social Media

FIR Speakers and Speeches: Livia Giulia Zuppardo on Google+ at #b2bhuddle

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Neville Hobson

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30 May 2013

Many companies use social networks in their B2B marketing. According to Google, the advent of Google+ broadens the horizons for businesses by adding a social layer across all Google’s services that adds identity, relationships, and sharing to the mix. In her keynote presentation at The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters, Google+ Product Specialist Livia Giulia Zuppardo presented examples of companies innovating in the social media space using Google+. She explored how the platform –…
Full story: FIR Speakers and Speeches: Livia Giulia Zuppardo on Google+ at #b2bhuddle
Business, Communication, Experiences, Mainstream Media, Marketing, Social Media

The FT’s digital revolution bears fruit with fastFT

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Neville Hobson

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28 May 2013

An intriguing-looking package arrived at my house on Saturday, delivered by special courier. "fastFT Markets Survival Kit," said the little pink card tied with red ribbon to the top of the square box. I knew immediately who it was from – the Financial Times: the combination of the pink-coloured card and that "FT" logotype were instantly recognizable. Opening up the box revealed some rather nice goodies (more on those in a minute) accompanied by a letter from Lionel Barber, the…
Full story: The FT’s digital revolution bears fruit with fastFT