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  • Advertising, Communication, Entertainment, Marketing, Public Relations, Web

    The sound of an F-type

    By

    Neville Hobson

    •

    8 May 2013

    Intriguing piece of story-telling in this short (13 minutes) film “Desire” for Jaguar and its new just-launched F-type sports car, made by Ridley Scott, starring Damian Lewis and Shannyn Sossamon with music by Lana Del Rey. Best viewed in 1080p HD at full screen to get the maximum impact from the beautiful photography. Not sure about the story line itself but the photography really is excellent. The audio star is the car’s exhaust tones. And maybe that’s what it’s all about. More…

    Full story: The sound of an F-type
  • Business, Communication, Experiences, Innovation, Marketing, Public Relations, Travel, Trends

    Klout score takes off with American Airlines

    By

    Neville Hobson

    •

    8 May 2013

    To many people, one of the appealing benefits of a good score on influence ranking services is that you can take advantage of perks – free products, services or experiences offered to you based on how high your rank or score is. Each of the Big Three such services – Klout, Kred and PeerIndex – has its own perks programme. The company that has it down to a fine marketing art in the US is Klout with its associations with…

    Full story: Klout score takes off with American Airlines
  • Business, Innovation, Leadership, Public Relations, Social Business, Workplace

    Creating a new model PR agency that’s fit for purpose

    By

    Neville Hobson

    •

    7 May 2013

    Over the weekend, I read the best essay about public relations agencies and their potential future that I’ve read in a very long time. Penned by Paul Holmes – he of The Holmes Report and the SABRE Awards – “10 Ways To Design The PR Agency Of The Future” offers a compelling vision of how agencies should evolve and be relevant in a contemporary business environment. If you study Holmes’ suggestions, you’ll notice that what they’re really about is what…

    Full story: Creating a new model PR agency that’s fit for purpose
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #702: May 6, 2013

    By

    Neville Hobson

    •

    6 May 2013

    Intro: FIR Interview with SoundCloud’s Eric Wahlforss is up, keynoter podcasts coming from The B2B Huddle; Quick News: 300 social media policies, software engineer develops tool for retracting a tweet, thoughts after a week or two with Google Glass, Lowe’s cracks the code on using Vine for marketing; Ragan promo; News That Fits: The future of PR agencies; Michael Netzley reports on companies in Singapore ranked by reputation; the Media Monitoring Minute with CustomScoop; listener comments and Google+ FIR Community…

    Full story: The Hobson and Holtz Report – Podcast #702: May 6, 2013
  • Business, Communication, Events, Experiences, Innovation, Marketing, Professional Development, Public Relations, Social Business, Technology, Web

    Hanging out at LeWeb London in June 2013

    By

    Neville Hobson

    •

    3 May 2013

    Last year at both LeWeb conferences in London and Paris,  I joined in live discussions for some of the sessions and with presenters via Google Hangout On Air. Being parachuted-in this way not only let me be part of things from afar but also showed what is possible today to expand an event’s horizons dramatically by making it accessible to everyone with an internet connection. Thus you enrich the total event experience for everyone – event-goers, the organizers, the sponsors…

    Full story: Hanging out at LeWeb London in June 2013
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