NevilleHobson .com – Page 175

Business, Communication, Humour, Marketing, Social Media

Humour debunks marketing myths for Adobe

By

Neville Hobson

•

13 May 2013

Intelligent humour that doesn’t patronize and isn’t condescending – it just makes you laugh – surely must be a Holy Grail for marketers when designing their campaigns. If something makes you laugh, particularly because you can identify in some way with the situation portrayed, you’re more likely to remember what made you laugh; and, from a brand marketing perspective, you’re more likely to talk about it, share your comments online and tell your friends. If it’s a video, you have…
Full story: Humour debunks marketing myths for Adobe
For Immediate Release

The Hobson and Holtz Report – Podcast #703: May 13, 2013

By

Neville Hobson

•

13 May 2013

Intro: First B2B Huddle keynote published as an FIR Speakers and Speeches podcast, more this week and next; FIR Book Review of Philip Sheldrake’s ‘Attenzi’ coming; Quick News: Calgary Zoo publishes annual report to Instagram, Salesforce acquires bookmarking startup Clipboard, Associated Press updates its social media guidelines, Facebook’s newsfeed will get even more annoying with video ads… or will it?; Ragan promo; News That Fits: American Airlines’ influencer promotion with Klout (and is it misleading?); Dan York reports on GaggleAmp,…
Full story: The Hobson and Holtz Report – Podcast #703: May 13, 2013
Business, Communication, Experiences, IABC, Leadership, Professional Development, Reputation

An opportunity for IABC to care

By

Neville Hobson

•

12 May 2013

Last November, I ended a 23-year relationship with IABC, the International Association of Business Communicators, when I let my membership lapse. I wrote about it in February and outlined some thinking about why I hadn’t renewed it. Six months later, I’m still a lapsed IABC member. I deliberately describe myself thus as I believe that my self-imposed exile from active IABC participation isn’t a permanent thing. How can I throw away so many years of commitment to an organization that…
Full story: An opportunity for IABC to care
Advertising, Communication, Entertainment, Innovation, Marketing, Social Media, Web

Your gleeful inner child: a marketing winner for Evian

By

Neville Hobson

•

10 May 2013

Evian, the premium bottled-water brand of French foods group Danone, has enjoyed some success in recent years for its imaginative and virally-attractive online video campaigns centred around babies. Not ordinary babies, though – these are dancing babies and roller-skating babies, all behaving in their body movements and expressions like miniature grown-ups. From a brand marketing perspective, the success behind such campaigns can be seen in metrics like the 17.8 million views to date of the roller-skating babies video since it…
Full story: Your gleeful inner child: a marketing winner for Evian
Events, For Immediate Release, Presentations, Social Media

FIR Speakers and Speeches: Kimberley Brind, Oracle, on Social Media and Marketing ROI at #b2bhuddle

By

Neville Hobson

•

9 May 2013

For social to become recognised by business as the next marketing powerhouse that it is, it needs to prove its return on investment every time, says Oracle’s Kimberley Brind. In this podcast of her keynote speech at The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters, Kimberley explains the reach and power that social is giving her company, and joins a vibrant question-and-answer discussion with the audience that followed her presentation. Listen Now: Get this podcast: Download…
Full story: FIR Speakers and Speeches: Kimberley Brind, Oracle, on Social Media and Marketing ROI at #b2bhuddle

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Humour debunks marketing myths for Adobe

The Hobson and Holtz Report – Podcast #703: May 13, 2013

An opportunity for IABC to care

Your gleeful inner child: a marketing winner for Evian

FIR Speakers and Speeches: Kimberley Brind, Oracle, on Social Media and Marketing ROI at #b2bhuddle

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