Intro: FIR Book Club podcast recording with Bob LeDrew, Andrea Weckerle and Donna Papacosta coming, listen to it at Talkshoe in the meantime; FIR Interview with Edelman’s Steve Rubel is up; coming on May 2: The 2013 B2B Huddle, with keynote speeches published as FIR podcasts; Quick News: Just how important are hashtags?, is Vine the next big thing for brands?, crowdsourcing can slow the spread of false rumours during a crisis, Microsoft issues statement apologizing for employee’s Twitter comments;…

The race to take advantage of new ways that consumers read, watch and listen to content – and how marketers want to sponsor those initiatives – has led a giant public relations agency to name a senior executive to a new, content-centric post. That’s how The New York Times reported on the appointment of Steve Rubel as Chief Content Strategist at Edelman, the global PR firm, in February. In his new role, Rubel – previously the PR firm’s Executive Vice…