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Full story: The Hobson and Holtz Report – Podcast #697: April 1, 2013
Intro: Coming soon – Steve Rubel interview, FIR Speakers & Speeches of London panel on content marketing with MarketingProfs’ Ann Handley, FIR Book Club with Andrea Weckerle, Bob LeDrew and Donna Papacosta on April 5; Quick News: Google’s secrets of innovation empowering its employees, Google wants sponsored content out of Google News, BBC global survey shows evolving news consumption habits across multiple screens, language of social media permeates advertising; Ragan promo; News That Fits: Flipboard now lets you publish your…
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Full story: Andrea Weckerle will answer your questions at FIR’s April 5 Book Club session
Andrea Weckerle, author of Civility in the Digital Age, is set to take your questions during FIR’s next Book Club, which Book Review Editor Bob LeDrew will host. Friday, April 5, 2013 9am PDT | 11am CDT | 12 pm EDT | 5pm BST FIR Book Club at TalkShoe Andrea is also the founder and president of CiviliNation, a non-profit organization established to take a stand against online hostility, character assassination and adult cyberbullying. LeDrew’s review of Civility in the…
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Full story: Desperation driving ad creativity
How do you address the clear trend of people not paying attention to your ad during the commercial breaks on TV? They’re either not watching at all during the breaks, or fast-forwarding through the ads if their programme is recorded; or, giving their attention to something else on a second or third screen. For whatever reason, people aren’t glued exclusively to their TV screens as they used to be in those golden days of yore. With so much competing for…
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