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  • For Immediate Release

    The Hobson and Holtz Report – Podcast #696: March 25, 2013

    By

    Neville Hobson

    •

    25 March 2013

    Intro: FIR Interview with Steve Rubel set for this week, still time for your 10% discount for this week’s Social Media Measurement & Monitoring conference in London, Neville on panel discussion with Marketing Profs’ Ann Handley on March 27 and live as a Google+ Hangout On Air; Quick News: Klout offers access to big data […]

    Full story: The Hobson and Holtz Report – Podcast #696: March 25, 2013
  • Advertising, Business, Communication, Innovation, Marketing, Public Relations, Social Media, Society, Technology, Trends, Web

    The dawn of the valuable-ad era

    By

    Neville Hobson

    •

    24 March 2013

    Here are two ideas about advertising – online and offline – that could catch on in a big way and ‘evolutionize’ entire industries. Social news and entertainment site Reddit plans to let users vote on the ads they see when using the website, voting up those they like and down those they don’t: […] Our […]

    Full story: The dawn of the valuable-ad era
  • Business, Communication, Marketing, Social Media, Software, Trends, Web

    Easy content-sharing to your Kindle

    By

    Neville Hobson

    •

    23 March 2013

    Some years ago, Amazon made my blog available as a subscription option for Kindle users. It would cost you 99 pence a month; in return, you’d get all my content delivered to your Kindle device (or Kindle app on your PC, smartphone or tablet) as it was published. Amazon’s now introduced something perhaps more interesting […]

    Full story: Easy content-sharing to your Kindle
  • Advertising, Business, Communication, Innovation, Leadership, Marketing, Mobile, Public Relations, Technology, Web

    The future can be rosy for advertising and mobile

    By

    Neville Hobson

    •

    22 March 2013

    I must have walked past Ronnie Scott’s Jazz Club in London’s Soho scores of times over the past decades, yet I’ve never enjoyed the moments of being inside. Until last Wednesday. On March 20, the iconic venue was the place where some 200 people in advertising, marketing, PR and the mainstream media came together to […]

    Full story: The future can be rosy for advertising and mobile
  • Advertising, Business, Communication, Europe, Marketing, Public Relations, Social Media, Web

    Volvo Trucks creates a broad footprint across the social web for new truck launch

    By

    Neville Hobson

    •

    18 March 2013

    Some of the most imaginative uses of social media in support of marketing and brand communication are in the car industry. If you follow what’s happening in that industry from a social media perspective, you’ll know about what companies like Ford (surely today’s poster child for the social car industry) and General Motors in the […]

    Full story: Volvo Trucks creates a broad footprint across the social web for new truck launch
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