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  • Business, Communication, Employee Communication, Events, Innovation, Marketing, Public Relations, Social Business, Social Media, Software, Web, Workplace

    Kred wants to take influence measurement to a new level

    By

    Neville Hobson

    •

    1 April 2013

    “We all have influence somewhere” is the tag line of Kred, a social influence measurement service created by PeopleBrowsr, a San Francisco-based social media analytics company, to identify influential people in interest-based communities. It’s a credible descriptor to apply to a service that, on the one hand, provides individuals with metrics to show the measurable […]

    Full story: Kred wants to take influence measurement to a new level
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #697: April 1, 2013

    By

    Neville Hobson

    •

    1 April 2013

    Intro: Coming soon – Steve Rubel interview, FIR Speakers & Speeches of London panel on content marketing with MarketingProfs’ Ann Handley, FIR Book Club with Andrea Weckerle, Bob LeDrew and Donna Papacosta on April 5; Quick News: Google’s secrets of innovation empowering its employees, Google wants sponsored content out of Google News, BBC global survey […]

    Full story: The Hobson and Holtz Report – Podcast #697: April 1, 2013
  • Advertising, Business, Communication, Innovation, Marketing, Mobile, Online Media, Social Media, Society, Technology, Television, Trends, Web

    BBC global survey shows evolving news consumption habits across multiple screens

    By

    Neville Hobson

    •

    27 March 2013

    It’s doubtful that many people would disagree with the belief that our behaviours in how, where and when we consume content – the evolved way of saying what we used to describe as reading the papers, listening to the radio or watching TV – have shifted dramatically and permanently with the broad and deep penetration […]

    Full story: BBC global survey shows evolving news consumption habits across multiple screens
  • Books, For Immediate Release

    Andrea Weckerle will answer your questions at FIR’s April 5 Book Club session

    By

    Neville Hobson

    •

    26 March 2013

    Andrea Weckerle, author of Civility in the Digital Age, is set to take your questions during FIR’s next Book Club, which Book Review Editor Bob LeDrew will host. Friday, April 5, 2013 9am PDT | 11am CDT | 12 pm EDT | 5pm BST FIR Book Club at TalkShoe Andrea is also the founder and […]

    Full story: Andrea Weckerle will answer your questions at FIR’s April 5 Book Club session
  • Advertising, Business, Communication, Marketing, Television, Trends

    Desperation driving ad creativity

    By

    Neville Hobson

    •

    26 March 2013

    How do you address the clear trend of people not paying attention to your ad during the commercial breaks on TV? They’re either not watching at all during the breaks, or fast-forwarding through the ads if their programme is recorded; or, giving their attention to something else on a second or third screen. For whatever […]

    Full story: Desperation driving ad creativity
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