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Full story: The Hobson and Holtz Report – Podcast #697: April 1, 2013
Intro: Coming soon – Steve Rubel interview, FIR Speakers & Speeches of London panel on content marketing with MarketingProfs’ Ann Handley, FIR Book Club with Andrea Weckerle, Bob LeDrew and Donna Papacosta on April 5; Quick News: Google’s secrets of innovation empowering its employees, Google wants sponsored content out of Google News, BBC global survey […]
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Full story: Andrea Weckerle will answer your questions at FIR’s April 5 Book Club session
Andrea Weckerle, author of Civility in the Digital Age, is set to take your questions during FIR’s next Book Club, which Book Review Editor Bob LeDrew will host. Friday, April 5, 2013 9am PDT | 11am CDT | 12 pm EDT | 5pm BST FIR Book Club at TalkShoe Andrea is also the founder and […]
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Full story: Desperation driving ad creativity
How do you address the clear trend of people not paying attention to your ad during the commercial breaks on TV? They’re either not watching at all during the breaks, or fast-forwarding through the ads if their programme is recorded; or, giving their attention to something else on a second or third screen. For whatever […]











