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Full story: The Hobson and Holtz Report – Podcast #695: March 18, 2013
Intro: FIR Interview with Edelman’s Steve Rubel coming soon, FIR Book Review by Bob LeDrew of Civility in the Digital Age by Andrea Weckerle posted, 10 percent ticket discount for FIR listeners for Social Media Measurement and Monitoring 2013 in London; Quick News: The technologies that matter from SXSW 2013 according to Altimeter, study reveals growing comfort with social use of smartphones worldwide, build a personal language phrasebook with Phrasebook for Google Translate, Facebook likes can reveal your deepest secrets;…
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Full story: Real beauty isn’t retouched says Dove
One company that’s earned credibility for its open and authentic approach to brand marketing and communication is Unilever for its campaigns for the Dove personal care product range. Who can’t recall the ground-breaking Dove: Evolution video from 2006, showing image manipulation of a model for a cosmetics billboard ad? Or its in-your-face follow-up Dove: Onslaught in 2007, with its compelling tagline “talk to your daughter before the beauty industry does”? And other video ads that were part of Dove’s Campaign…
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Full story: FIR Book Review: Civility in the Digital Age by Andrea Weckerle
Andrea Weckerle was an FIR Interview guest in January 2010, discussing CiviliNation, the organization she co-founded to promote civil behaviour online. Now, as part of that effort, she has written Civility in the Digital Age, a review of the issues affecting civility online and proposing a “30-Day Action Plan” for restoring civility to your corner of the digital world In this FIR podcast, Book Review Editor Bob LeDrew reviews Civility in the Digital Age. Listen Now: Get this podcast: Download…
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