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Business, Communication, Marketing, Mobile, Public Relations, Social Media, Software, Technology, Web, WebHostingBuzz

Make your website actually work

By

Neville Hobson

•

13 March 2013

When was the last time you checked your website to ensure that it’s effectively supporting your business goals? In this age of social communication that’s rapidly evolving as tools and channels like Facebook, Twitter, Pinterest and Vine become part of the mainstream experience for millions of consumers, is your digital presence up to scratch? The focus of these questions is largely to do with mobile – although not exclusively – that reflects the trend away from desktop and laptop computers…
Full story: Make your website actually work
Business, Communication, Humour, Marketing, Social Media

Humour in Adobe’s Cloud

By

Neville Hobson

•

12 March 2013

Buzzwords, precision in analytics and measuring ROI are topics featuring in a trio of humorous online videos that software maker Adobe has been using to raise awareness of key aspects of its Marketing Cloud product and drive traffic to its website. Launched in October 2012, the Adobe Marketing Cloud is an integrated set of analytics, social, advertising, targeting, and web experience management solutions with a real-time dashboard that brings together everything you need from your campaigns that lets you get…
Full story: Humour in Adobe’s Cloud
For Immediate Release

The Hobson and Holtz Report – Podcast #694: March 11, 2013

By

Neville Hobson

•

11 March 2013

Intro: Shel on a client assignment and Neville recording solo, welcome to new PR podcast The Echo Chamber from The Holmes Report, an experiment with this show includes some new voices; Quick News: Cision University Programme for PR professionals, Pew study says Twitter sentiment is more negative than the general public, Pizza Hut and the 140-second job interviews at #SXSW, Facebook updates are seen by 1 in 3 friends study finds; Ragan promo; News That Fits: Learning social media tricks…
Full story: The Hobson and Holtz Report – Podcast #694: March 11, 2013
Communication, Events, Professional Development, Social Media, Workplace

The challenges and opportunities for teams working on social media

By

Neville Hobson

•

10 March 2013

Last week, I took part in a great discussion about managing social media for teams. The event was a webinar organized by Our Social Times, the social media agency and event organizer run by Luke Brynley-Jones. Participants in the panel-type discussion were Thomas Messett, Global Editor in Chief Social Media at Nokia; Leon Chaddock, Managing Director of Sentiment Metrics; and me, with everything moderated by Luke. Over the course of an hour, we considered a wide range of topics surrounding…
Full story: The challenges and opportunities for teams working on social media
Business, Communication, Innovation, Marketing, Public Relations, Social Media, Trends, Workplace

Fast talking can get you hired by Pizza Hut

By

Neville Hobson

•

7 March 2013

Here’s an approach to recruitment that turns on its head the traditional ways to choose applicants you want to actually meet and interview and, indeed, the interview method itself. Forbes reports that the Yum! Brands-owned Pizza Hut restaurant chain will be holding interviews on Sunday March 10 during the South by Southwest festival in Austin, Texas, for a social media manager position where each interview will be conducted in a pretty radical way. […] The interviews will last just 140…
Full story: Fast talking can get you hired by Pizza Hut

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Make your website actually work

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The Hobson and Holtz Report – Podcast #694: March 11, 2013

The challenges and opportunities for teams working on social media

Fast talking can get you hired by Pizza Hut

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