NevilleHobson .com – Page 185

Advertising, Business, Communication, Experiences, Experimenting, Marketing, Online Media, Public Relations, Social Networks, Trends, Web

An experiment in brand story-telling

By

Neville Hobson

•

6 March 2013

Since starting this blog in 2006, I’ve been the sole writer and publisher of content, making only a couple of exceptions over the past few years with content written by named guest writers. I strongly believe in transparency where disclosure of interest is the default. If I’m in any doubt about whether to disclose something […]
Full story: An experiment in brand story-telling
Business, Communication, Interviews, Marketing, Podcasting, Social Media

Content, authenticity and engagement

By

Neville Hobson

•

5 March 2013

I enjoyed listening to episode 5 of The Social Media Show with Ann Hawkins and Eric Swain, published yesterday. Ann and Eric had invited me to be interviewed about what to do if you are not a natural writer or communicator and need to create content. A great topic that embraces elements such as measurable business goals, […]
Full story: Content, authenticity and engagement
For Immediate Release

The Hobson and Holtz Report – Podcast #693: March 4, 2013

By

Neville Hobson

•

4 March 2013

Intro: Congratulations to Steve Rubel as Edelman’s new Chief Content Strategist, FIR Book Review coming from Bob LeDrew of Andrea Weckerle’s “Civility in the Digital Age”, B2B Huddle scheduled for May 2: FIR will podcast keynote presentations, 10 percent discount for FIR listeners to Social Media Measurement & Monitoring 2013 in London, March 26-27; Quick […]
Full story: The Hobson and Holtz Report – Podcast #693: March 4, 2013
Business, Communication, Europe, Leadership, Marketing, Public Relations, Reputation, Social Media, Society, Web

In a crisis of reputation and trust, the personal touch is everything

By

Neville Hobson

•

3 March 2013

The horsemeat scandal in Europe continues at the centre stage of attention with more bad news appearing almost daily in lurid newspaper headlines like those above in some UK tabloids as more beef products contaminated with horsemeat are discovered in many European countries. Alongside the original headline-grabbers about supermarkets in the UK such as Tesco, […]
Full story: In a crisis of reputation and trust, the personal touch is everything
Advertising, Business, Communication, Innovation, Marketing, Public Relations, Trends

Enter the pop-up agency concept

By

Neville Hobson

•

28 February 2013

You’ve heard about the pop-up store: the retail outlet that appears one day – “popping up” – is there for a few days or perhaps weeks, often tied to an event of some kind, and then shuts down. The idea has been around for the past decade. There are good examples in many countries. In […]
Full story: Enter the pop-up agency concept

The Hobson and Holtz Report – Podcast #693: March 4, 2013

Enter the pop-up agency concept

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An experiment in brand story-telling

Content, authenticity and engagement

The Hobson and Holtz Report – Podcast #693: March 4, 2013

In a crisis of reputation and trust, the personal touch is everything

Enter the pop-up agency concept

Welcome

Prime Topics

Latest 5 Posts

Podcasts

Blogroll