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  • Business, Communication, Events, Innovation, Marketing, Professional Development, Social Media, Software, Technology, Trends, Web

    Sentiment analysis and the challenges of content overload

    By

    Neville Hobson

    •

    26 February 2013

    Last week, Socialbakers came to town with the London stop on their Socialbakers World Tour. The social media analytics company invited me to the London event to hear from CEO Jan Rezab presenting analysis on brand behaviours on Facebook, including the top brands and their ‘returns on engagement’; and introducing new product features in Socialbakers’ […]

    Full story: Sentiment analysis and the challenges of content overload
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #692: February 25, 2013

    By

    Neville Hobson

    •

    25 February 2013

    Intro: Recording on Sunday Feb 24, experimenting with Diigo as an alternative to Delicious; Quick News: New York Times gamifies reading, why podcasting should be the PR consultant’s best friend, slow video delivery dooms your video views, ad creep reaches the thighs of young Japanese women; Ragan promo; News That Fits: 2012 Inc 500 Social […]

    Full story: The Hobson and Holtz Report – Podcast #692: February 25, 2013
  • Advertising, Business, Communication, Marketing, Podcasting, Public Relations, Social Media

    The key to podcasting is community

    By

    Neville Hobson

    •

    24 February 2013

    Podcasting should be the PR consultant’s best friend, says Phil Szomszor in a good assessment of podcasts and their role in public relations. Or, rather, the role podcasts ought to have in PR. In his optimistic assessment, Szomszor cites the rise of smartphone use and growth of free or cheap tools to create podcasts, plus […]

    Full story: The key to podcasting is community
  • Advertising, Business, Communication, Marketing, Mobile, Public Relations, Social Media, Television, Trends, Twitter, Web

    The habits of UK mobile Twitter users

    By

    Neville Hobson

    •

    19 February 2013

    I use Twitter a great deal on a mobile device, not only when out and about but also in pastime situations such as tweeting comments about a movie or TV show I’m watching, or commenting about a brand in a TV ad. That’s the so-called second screen behaviour and experience in action. It’s increasingly common […]

    Full story: The habits of UK mobile Twitter users
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #691: February 18, 2013

    By

    Neville Hobson

    •

    18 February 2013

    Intro: FIR Interview with Allan Schoenberg is up; Quick News: Software that tracks people on social media created by defence firm Raytheon, Twitter kills Posterous, American Express cardholders can tweet to buy, TD Bank invests in Google+ content; Ragan promo; News That Fits: What do corporate directors and senior managers know about social media?; Dan […]

    Full story: The Hobson and Holtz Report – Podcast #691: February 18, 2013
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