NevilleHobson .com – Page 189

Business, Communication, Experiences, IABC, Leadership, Professional Development, Public Relations, Reputation

It’s a matter of respect, IABC

By

Neville Hobson

•

3 February 2013

For the past few months, a growing discussion has been going on in the LinkedIn group of IABC, the International Association of Business Communicators. It’s a conversation that has brought to the surface a wide range of passionate commentary and opinion among some IABC members regarding how the organization communicates with the members on certain issues. It’s also brought to the forefront opinion and questions on other issues that have been simmering for years. All of this is what my…
Full story: It’s a matter of respect, IABC
Communication, Entertainment, Experimenting, Innovation, Marketing, Mobile, Online Media, Public Relations, Social Media, Software, Technology, Web

Six reasons why Vine is worth your time

By

Neville Hobson

•

1 February 2013

The buzz about Vine – pro and con – is non stop. BBC News has a great 6-point analysis of why they think it will continue grabbing attention: Stop motion animation is alive and well Ads work at six second length People tend to do rather than say Artificial limits help hype a social media offering Aggregations of Vine are mesmerising Cats/porn dominate every platform on the internet All credible. Read the detail behind each point on the BBC website. And…
Full story: Six reasons why Vine is worth your time
Business, Communication, Marketing, Professional Development, Social Media, Social Networks, Web, Workplace

Closing the gap between social media use and usefulness

By

Neville Hobson

•

1 February 2013

A survey published this week by The Wall Street Journal shows some interesting findings about social networking tools, small businesses and how the owners of those businesses perceive the value of social media. While the survey was carried out among US businesses, I think the findings have validity for UK businesses too. See what you think. Headline metrics: 60 percent of small-business owners say they believe social-media tools are valuable to their company’s growth. Professional-networking service LinkedIn topped the survey,…
Full story: Closing the gap between social media use and usefulness
Advertising, Business, Communication, Experimenting, Innovation, Marketing, Mobile, Public Relations, Social Media, Software, Technology, Web

Vine: the compelling wild place

By

Neville Hobson

•

29 January 2013

An app that’s captured imaginations worldwide in less than a week is Vine, a video-sharing tool launched by Twitter on January 24. Once you install Vine on your iPhone or iPod Touch – iOS is the only mobile platform it’s currently available for – you can then record short video clips, up to six seconds in length, on your device and instantly share them online. While you need a Twitter account and an iOS device to create and share those…
Full story: Vine: the compelling wild place
For Immediate Release

The Hobson and Holtz Report – Podcast #688: January 28, 2013

By

Neville Hobson

•

28 January 2013

Intro: Welcome new listeners via the CIPR and MyNewsDesk, FIR Interview with PRCA’s Francis Ingham published, upcoming FIR Interview with Allan Schoenberg of CME Group, today is Data Privacy/Protection Day; Quick News: Many ways brands can use Vine and a caveat, social media branding is key for company reputation, the Pope urges Catholics to flock to Twitter, Pew says libraries and print still have a place in an ebook world; Ragan promo; News That Fits: Discussion on the 2013 Edelman…
Full story: The Hobson and Holtz Report – Podcast #688: January 28, 2013

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It’s a matter of respect, IABC

Six reasons why Vine is worth your time

Closing the gap between social media use and usefulness

Vine: the compelling wild place

The Hobson and Holtz Report – Podcast #688: January 28, 2013

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