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Full story: FIR Interview: Francis Ingham, CEO PRCA, on PR apprenticeships
In July 2012, the first national PR Higher Apprenticeship qualification programme in the UK was announced by the Public Relations Consultants Association (PRCA), Pearson in Practice, Edexcel and Skills CFA. It intends to create 600 apprenticeship roles within the PR industry over a three-year period. Six months on, how has the programme progressed? In early January 2013, a significant change arose when Pearson announced its withdrawal as part of a significant shift in that company’s broad business focus. What impact…
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Full story: Shape the debate about the UK and the EU
A few days ago, Prime Minister David Cameron made a speech in London on what he called “the future of Europe,” setting out his stall about the UK, the European Union, Europe itself and how he sees the future for these entities. I watched his live delivery on the TV news. I liked much of what I heard: in essence, a call to action for anyone with a point of view about the UK’s future as a member of the…
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Full story: McDonald’s new packaging, a QR code and telling brand stories
The next time you visit a McDonald’s restaurant, especially in the US, check the packaging for information about the nutritional value of the food you’re about to eat. While you can read concise info on the packaging itself, more interesting perhaps is a link to that information in the form of a QR code that you scan with your smartphone’s camera; that action then brings information from a McDonald’s website to your screen that you can read and also share…
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Full story: A leadership call to action to build trust
The broad decline in trust in business and political leadership we’ve seen over the past few years took a deep dive during the last twelve months as, today, less than a fifth of people believe that a business or government leader will actually tell the truth when confronted with a difficult issue. That’s the stark headline metric in the 2013 Edelman Trust Barometer published yesterday which, according to Edelman CEO Richard Edelman, “demonstrates a serious crisis of confidence in leaders…
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