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  • For Immediate Release

    The Hobson and Holtz Report – Podcast #687: January 21, 2013

    By

    Neville Hobson

    •

    21 January 2013

    Intro: Edelman Trust Barometer 2013 published today: we’ll have some commentary next week, FIR Interview with PRCA’s Francis Ingham re-set for this week, snow permitting; Quick News: Sociability of CEOs of large companies has nearly doubled, seismic change in consumer behavior linked to technology says Starbucks CEO, US court rules against news agencies that used […]

    Full story: The Hobson and Holtz Report – Podcast #687: January 21, 2013
  • Business, Communication, Innovation, Public Relations, Reputation, Software, Technology, Web

    The numbers game of cloud storage

    By

    Neville Hobson

    •

    21 January 2013

    Digital storage in the cloud for your documents, music, photos, videos and more is becoming a commodity with more choice for more space at less cost. Especially for individuals and small- to medium-size businesses, arguably the pioneer in this area was Dropbox which, in 2008, started offering file hosting and sharing services that let you […]

    Full story: The numbers game of cloud storage
  • Advertising, Business, Communication, Experiences, Marketing, Public Relations, Reputation

    Trust in a name makes the difference

    By

    Neville Hobson

    •

    20 January 2013

    What’s the deciding factor in choosing which branded product to buy (or whether to buy one at all) at the point of sale? It’s a question I pondered in relation to an experience I had this weekend, and whether it’s a universal behaviour. All this week, I’ve been suffering from acute lower back pain which […]

    Full story: Trust in a name makes the difference
  • Advertising, Business, Communication, Experiences, For Immediate Release, Online Media, Podcasting, Social Media, Web

    Podcasts are about community not audiences – advertisers note

    By

    Neville Hobson

    •

    16 January 2013

    A podcast I’ve been listening to for the past five years, on and off, is This Week in Tech, started and hosted by American technology broadcaster and entrepreneur Leo Laporte. Better known by its acronym TWiT, each episode is typically 90 minutes or longer – two hours isn’t unusual – and is offered in audio […]

    Full story: Podcasts are about community not audiences – advertisers note
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #686: January 14, 2013

    By

    Neville Hobson

    •

    14 January 2013

    Intro: It’s our 9th year of podcasting, not our 8th (forgive our crappy math skills), thanks to Donna Papacosta for keeping our outro up to date, FIR Interview with PRCA’s Francis Ingham coming; Quick News: LinkedIn is now the preferred tool for recruiters, brand websites remain important, New York Times experiment marks the end of […]

    Full story: The Hobson and Holtz Report – Podcast #686: January 14, 2013
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