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  • Business, Communication, Google+, Marketing, Social Media, Social Networks, Software, Technology, Trends, Web

    Author rank a key element in content marketing

    By

    Neville Hobson

    •

    14 January 2013

    “Content marketing” is a phrase to get accustomed to, if you’re not familiar with it already. It elevates the humble-sounding crafts of copywriting, video-making, writing blog posts, email newsletters and other methods of content creation and marketing that we’re used to onto an entirely new level. That level is where the new game of business […]

    Full story: Author rank a key element in content marketing
  • Business, Communication, Personal Development, Professional Development

    Here’s what I do

    By

    Neville Hobson

    •

    13 January 2013

    Every now and again, I meet someone who knows a bit about me from reading my blog or following me on Twitter – but still asks “So what is it you do?” Even though I’ve been writing this particular blog since 2006 and have wording on it that talks about what I do, it’s really […]

    Full story: Here’s what I do
  • Business, Communication, Experiences, Mobile, Technology, Web

    Wifi authentication via SMS not such a good idea

    By

    Neville Hobson

    •

    11 January 2013

    Popped into Asda this morning (wicked prices on fresh papayas) and noticed free wifi, offered via EE. Terrific, I thought! Tapped the ‘Get Online’ button, entered my phone number into the subsequent dialog saying EE would send me a text message with an authentication code. Equally terrific! Except, I was inside a huge store where […]

    Full story: Wifi authentication via SMS not such a good idea
  • Business, Communication, Employee Communication, Humour, Leadership, Workplace

    Don’t be like the pointy-haired boss

    By

    Neville Hobson

    •

    9 January 2013

    Big data. The cloud. Actionable analytics. Three phrases that have crept into the business lexicon and that are bandied about freely in many workplaces, sometimes by people who do broadly understand their meanings but more frequently by some (especially managers) who want to impress their co-workers, seem cool by using the latest lingo, or employ […]

    Full story: Don’t be like the pointy-haired boss
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #685: January 7, 2013

    By

    Neville Hobson

    •

    7 January 2013

    Intro: Beginning our 8th year of podcasting and thanks to your warm words on the anniversary, FIR Interview with Ekaterina Walter interview is up, interview coming with Francis Ingham and Fiona McBride; Quick News: Brands have started experimenting with ‘sexting’ services; Hawaii Five-0 lets viewers choose episode ending in real time; social media use is […]

    Full story: The Hobson and Holtz Report – Podcast #685: January 7, 2013
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