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  • For Immediate Release

    The Hobson and Holtz Report – Podcast #676: November 5, 2012

    By

    Neville Hobson

    •

    5 November 2012

    Listen Now: Intro: FIR Interview with Lee LeFever is up; SNCR Symposium is this week; update on Apple’s court-mandated ‘apology ad’ in the UK; Quick News: IPR launches free online research center for social media science, Facebook tests free wifi hotspots in exchange for check-ins, CIPR to list all members, IABC reboots the international Gold […]

    Full story: The Hobson and Holtz Report – Podcast #676: November 5, 2012
  • Advertising, Business, Communication, Law, Public Relations, Reputation, Technology

    As it turns out, Apple isn’t above the law (and which is a bit behind the times)

    By

    Neville Hobson

    •

    4 November 2012

    When Apple posted an apology on its UK website last month as part of the price it paid in losing a lawsuit brought by Samsung, it didn’t endear itself well to the High Court. The lawsuit was filed by Samsung seeking a legal declaration that its Galaxy Tab tablet design did not infringe an Apple […]

    Full story: As it turns out, Apple isn’t above the law (and which is a bit behind the times)
  • Books, For Immediate Release

    FIR Interview: Lee LeFever of Common Craft

    By

    Neville Hobson

    •

    2 November 2012

    Listen Now: Lee LeFever, founder of explainer video company Common Craft, is out with a new book, The Art of Explanation. Far too few explanations are included in most communication and marketing efforts; the focus is on selling instead of explaining the whats and whys people may be wondering about. Common Craft’s well-known In Plain […]

    Full story: FIR Interview: Lee LeFever of Common Craft
  • Communication, Law, Mainstream Media, Public Relations, Social Media, Web

    Why share if you reserve all rights?

    By

    Neville Hobson

    •

    1 November 2012

    Channel 4 News posted a collection of dramatic photos to its Google+ page of the devastation wrought by Superstorm Sandy in New York City and elsewhere on the US east coast. My second thought was why post these pics with the restrictive copyright wording of “all rights reserved“? I noted in my post on Google+ […]

    Full story: Why share if you reserve all rights?
  • Communication, For Immediate Release, Social Media, Technology

    FIR Interview: Cisco Systems Social Media Listening Team

    By

    Neville Hobson

    •

    31 October 2012

    Listen Now: Cisco Systems unveiled its Social Media Listening Center at its San Jose, California-based, Executive Briefing Center on October 24. The six interactive touchscreens display a variety of data visualizations such as heat maps and word clouds that help present a picture of the social media conversation as it relates to Cisco Systems. What […]

    Full story: FIR Interview: Cisco Systems Social Media Listening Team
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