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  • Business, Communication, Marketing, Social Media, Web

    In B2B marketing, content is king

    By

    Neville Hobson

    •

    30 October 2012

    An interesting report was published last week by the Content Marketing Institute and Marketing Profs in the US on B2B content marketing and predictions for 2013 in the US market. Wikipedia defines “content marketing” thus: Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action. Content marketing subscribes…

    Full story: In B2B marketing, content is king
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #675: October 29, 2012

    By

    Neville Hobson

    •

    29 October 2012

    Listen Now: Intro: Communication channels and Hurricane Sandy; FIR Interviews with Cisco, Lee Lefever coming; Quick News: Five interesting facts about international social media use, Europe’s business elite takes to social media, publishing a court-ordered apology Apple style, Twitter tests a ‘like’ button; Ragan promo; News That Fits: The rise of the social media listening command center; the science of paying attention: Nestle’s Digital Acceleration Team and social media monitoring; the Media Monitoring Minute with CustomScoop; Michael Netzley reports from…

    Full story: The Hobson and Holtz Report – Podcast #675: October 29, 2012
  • Climate Change, Communication, Online Media, Science, Society, Technology, Web

    Tuning in to Hurricane Sandy

    By

    Neville Hobson

    •

    29 October 2012

    The ability for people to be connected via the internet is no more valuable when it comes to crises and disasters of one type or another, natural or otherwise. Hurricane Sandy – the super #Frankenstorm on track to hit the US East Coast today – is a perfect example. The latest advisory from the US National Hurricane Center is sobering: ..SANDY STRENGTHENS…EXPECTED TO BRING LIFE-THREATENING STORM SURGE…COASTAL HURRICANE WINDS AND HEAVY APPALACHIAN SNOWS… Being able to find out what’s happening,…

    Full story: Tuning in to Hurricane Sandy
  • Entertainment, Films

    #Skyfall: impressions of the latest James Bond adventure

    By

    Neville Hobson

    •

    28 October 2012

    We saw #Skyfall this afternoon at our local Showcase cinema. Very hard to say much about it without being a total spoiler. Five non-spoiler impressions: Daniel Craig is a brilliant Bond, grittier and more credible than before. And he was highly credible before. Javier Bardem, a bad guy so bad he’s… bad! Brilliant new Q, the role and Ben Whishaw the actor both spot on. Great focus on the characters and personalities, especially M. Outstanding support roles by Bérénice Marlohe…

    Full story: #Skyfall: impressions of the latest James Bond adventure
  • NevilleHobson.com, WebHostingBuzz

    Sponsor profile: Web Hosting Buzz

    By

    Neville Hobson

    •

    28 October 2012

    Since the beginning of 2012, NevilleHobson.com has been sponsored by WebHostingBuzz. The arrangement I made with its UK-based CEO Matt Russell – his company hosts my web presence at no financial cost to me; in return, I talk about them now and again – means that all the content served to you from this website is hosted at one of WHB’s data centres in the US. The benefits for you, the reader, are twofold: You get content served to you…

    Full story: Sponsor profile: Web Hosting Buzz
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