NevilleHobson .com – Page 204

For Immediate Release

The Hobson and Holtz Report – Podcast #676: November 5, 2012

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Neville Hobson

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5 November 2012

Listen Now: Intro: FIR Interview with Lee LeFever is up; SNCR Symposium is this week; update on Apple’s court-mandated ‘apology ad’ in the UK; Quick News: IPR launches free online research center for social media science, Facebook tests free wifi hotspots in exchange for check-ins, CIPR to list all members, IABC reboots the international Gold Quill Awards for 2013; Ragan promo; News That Fits: Should PR professionals be guided by their ‘innate morality’ and not any code of professional ethics?;…
Full story: The Hobson and Holtz Report – Podcast #676: November 5, 2012
Advertising, Business, Communication, Law, Public Relations, Reputation, Technology

As it turns out, Apple isn’t above the law (and which is a bit behind the times)

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Neville Hobson

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4 November 2012

When Apple posted an apology on its UK website last month as part of the price it paid in losing a lawsuit brought by Samsung, it didn’t endear itself well to the High Court. The lawsuit was filed by Samsung seeking a legal declaration that its Galaxy Tab tablet design did not infringe an Apple design patent for the iPad, of which Apple had accused Samsung of infringing. Earlier this week, the high Court judge ordered Apple to take down…
Full story: As it turns out, Apple isn’t above the law (and which is a bit behind the times)
Books, For Immediate Release

FIR Interview: Lee LeFever of Common Craft

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Neville Hobson

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2 November 2012

Listen Now: Lee LeFever, founder of explainer video company Common Craft, is out with a new book, The Art of Explanation. Far too few explanations are included in most communication and marketing efforts; the focus is on selling instead of explaining the whats and whys people may be wondering about. Common Craft’s well-known In Plain English videos set a standard for how a clear, easy-to-understand explanation can add value to a communication effort. In this FIR interview, co-host Shel Holtz…
Full story: FIR Interview: Lee LeFever of Common Craft
Communication, Law, Mainstream Media, Public Relations, Social Media, Web

Why share if you reserve all rights?

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Neville Hobson

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1 November 2012

Channel 4 News posted a collection of dramatic photos to its Google+ page of the devastation wrought by Superstorm Sandy in New York City and elsewhere on the US east coast. My second thought was why post these pics with the restrictive copyright wording of “all rights reserved“? I noted in my post on Google+ when I shared Channel 4’s post: […] So how does that fit with the social web and sharing – just like I’ve done with the…
Full story: Why share if you reserve all rights?
Communication, For Immediate Release, Social Media, Technology

FIR Interview: Cisco Systems Social Media Listening Team

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Neville Hobson

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31 October 2012

Listen Now: Cisco Systems unveiled its Social Media Listening Center at its San Jose, California-based, Executive Briefing Center on October 24. The six interactive touchscreens display a variety of data visualizations such as heat maps and word clouds that help present a picture of the social media conversation as it relates to Cisco Systems. What visitors see, however, is just a glimpse at the processes and systems that Cisco has developed and deployed throughout the organization. In this FIR interview,…
Full story: FIR Interview: Cisco Systems Social Media Listening Team