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  • Business, Communication, Marketing, Social Media, Web

    In B2B marketing, content is king

    By

    Neville Hobson

    •

    30 October 2012

    An interesting report was published last week by the Content Marketing Institute and Marketing Profs in the US on B2B content marketing and predictions for 2013 in the US market. Wikipedia defines “content marketing” thus: Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order […]

    Full story: In B2B marketing, content is king
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #675: October 29, 2012

    By

    Neville Hobson

    •

    29 October 2012

    Listen Now: Intro: Communication channels and Hurricane Sandy; FIR Interviews with Cisco, Lee Lefever coming; Quick News: Five interesting facts about international social media use, Europe’s business elite takes to social media, publishing a court-ordered apology Apple style, Twitter tests a ‘like’ button; Ragan promo; News That Fits: The rise of the social media listening […]

    Full story: The Hobson and Holtz Report – Podcast #675: October 29, 2012
  • Climate Change, Communication, Online Media, Science, Society, Technology, Web

    Tuning in to Hurricane Sandy

    By

    Neville Hobson

    •

    29 October 2012

    The ability for people to be connected via the internet is no more valuable when it comes to crises and disasters of one type or another, natural or otherwise. Hurricane Sandy – the super #Frankenstorm on track to hit the US East Coast today – is a perfect example. The latest advisory from the US […]

    Full story: Tuning in to Hurricane Sandy
  • Entertainment, Films

    #Skyfall: impressions of the latest James Bond adventure

    By

    Neville Hobson

    •

    28 October 2012

    We saw #Skyfall this afternoon at our local Showcase cinema. Very hard to say much about it without being a total spoiler. Five non-spoiler impressions: Daniel Craig is a brilliant Bond, grittier and more credible than before. And he was highly credible before. Javier Bardem, a bad guy so bad he’s… bad! Brilliant new Q, […]

    Full story: #Skyfall: impressions of the latest James Bond adventure
  • NevilleHobson.com, WebHostingBuzz

    Sponsor profile: Web Hosting Buzz

    By

    Neville Hobson

    •

    28 October 2012

    Since the beginning of 2012, NevilleHobson.com has been sponsored by WebHostingBuzz. The arrangement I made with its UK-based CEO Matt Russell – his company hosts my web presence at no financial cost to me; in return, I talk about them now and again – means that all the content served to you from this website […]

    Full story: Sponsor profile: Web Hosting Buzz
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