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Full story: QR codes at heart of lost-and-found service Belon.gs
A topic I’ve written about frequently here is QR codes, those square, random-looking black-and-white images that are meaningless to the eye but content-rich to a cameraphone and some barcode-scanning software. These little barcodes are popping up everywhere these days, and how they’re being used by marketers attracts praise and derision in almost equal measure. Given […]
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Full story: FIR Interview: IABC Executive Director Chris Sorek
The International Association of Business Communicators (IABC) welcomed Chris Sorek as its new executive director effective July 1. (Read the press release.) Sorek’s appointment follows a lengthy search to replace Julie Freeman, ABC, APR, who left the post after 10 years at the helm. Founded in 1970, IABC provides a professional network of about 15,000 […]
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Full story: The Hobson and Holtz Report – Podcast #662: July 30, 2012
Content summary: FIR Interview with Philip Sheldrake and Stephen Waddington on “Share This” published; interview with Chris Sorek, IABC executive director, coming; how to run an effective tweetup: #EalingTU shows the way; Ragan promo; News That Fits: how social should business leaders be, or how much more do you need convincing?; Dan York in Vancouver, […]
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Full story: FIR Interview: Philip Sheldrake and Stephen Waddington on ‘Share This’
“Social media has become an invaluable tool in my PR armoury by giving me a direct voice to speak directly to members of the media and the general public,” says Lord Sugar. “This book is a useful guide to using social media effectively.” Gaining such a glowing endorsement for a business book from one of […]
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