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  • For Immediate Release

    The Hobson and Holtz Report – Podcast #661: July 23, 2012

    By

    Neville Hobson

    •

    23 July 2012

    Content summary: Two new FIR Interviews posted: Marcus Nelson, founder of Addvocate, and Kevin Delaney, Editor in Chief of Quartz; interviews this week scheduled with Philip Sheldrake and Stephen Waddington about ‘Share This: The Social Media Handbook for PR Professionals’ from the CIPR, and with Chris Sorek, IABC’s new Executive Director; BPA update from Christie […]

    Full story: The Hobson and Holtz Report – Podcast #661: July 23, 2012
  • Communication, Events, Experiences, Mainstream Media, Marketing, Mobile, Social Media, Society, Technology, Television, Web

    The people and social media challenges at the 2012 Olympic Games

    By

    Neville Hobson

    •

    21 July 2012

    Reuters reports that Anthony Edgar, head of media operations for the International Olympic Committee (IOC), freely admits that he does not know what to expect at the London Olympic Games following the explosion of social media, with some 900 million people using Facebook in 2012 compared to the 100 million who used the site just […]

    Full story: The people and social media challenges at the 2012 Olympic Games
  • Business, Investor Relations, Marketing, Mobile, Public Relations, Reputation, Technology

    RIP Blackberry

    By

    Neville Hobson

    •

    20 July 2012

    A great analysis in The New York Times magazine of RIM and brand destruction. This share price chart says it all. Story: http://nymag.com/daily/intel/2012/07/how-the-blackberry-died.html Google+: View post on Google+ Post imported by Google+Blog. Created By Daniel Treadwell.

    Full story: RIP Blackberry
  • Advertising, Business, Communication, Marketing, Mobile, Software, Web

    The future for QR codes can be rosy

    By

    Neville Hobson

    •

    20 July 2012

    Whenever I read reports that assess how poorly QR codes and other barcodes are doing, and the unhappy outlook for their future, I’m always reminded of Hugh McLeod’s classic cartoon from 2007 you see here. A new report from eMarketer says that QR codes aren’t giving consumers what they want. […] “What consumers want from […]

    Full story: The future for QR codes can be rosy
  • For Immediate Release

    FIR Interview: Kevin Delaney, Editor in Chief, Quartz

    By

    Neville Hobson

    •

    19 July 2012

    Offering a new type of publication in the new global economy for a new class of global business executive is the primary goal of US publisher Atlantic Media with Quartz, a digital business magazine launching later this year. “We’re building a new kind of business news venture,” says Kevin J. Delaney, Editor in Chief at […]

    Full story: FIR Interview: Kevin Delaney, Editor in Chief, Quartz
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