Content summary: Neville’s at SWCC meeting in Bath on June 25; Shel’s at the IABC World Conference, FIR lunchtime meetup in Chicago on Wednesday June 27; FIR Interview with Badgeville’s Adena DeMonte is up; FIR Book Review by Bob LeDrew on Marketing in the Round by Gini Dietrich and Geoff Livingston will be up soon; […]

Badgeville, the gamification service, introduced “social mechanics” on June 20, with features including a “Behavior Graph” that allows companies to measure specific social behaviours, and “Social Context,” an activity stream not unlike a Facebook newsfeed that companies can add to their own web and mobile properties. In this interview, FIR co-host Shel Holtz talks with […]