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Full story: The Hobson and Holtz Report – Podcast #656: June 18, 2012
Content summary: FIR Book Review of The Virtual Self is up; next FIR Book Club is on June 29 with Gini Dietrich (and a book review of Marketing in the Round by Gini Dietrich and Geoff Livingston coming from Bob LeDrew); Frito-Lay FIR Interview is up; FIR meet-up at the IABC conference planned for June 27; discussion on FIR Live On Air on June 16; News That Fits: PR kerfuffles embracing Walmart in the US and a 9-year-old school dinner…
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Full story: FIR Live #24: Hangout-On-Air panel discussion on influencer marketing
Our first FIR Live broadcast on the web in real time via YouTube took place on Saturday June 16 to address the topic of influencer marketing. FIR hosts Shel Holtz and Neville Hobson led a discussion with an all-star panel comprising influential opinion leaders in the US and the UK: David Armano EVP, Global Innovation and Integration at Edelman and Logic + Emotion blogger. Gini Dietrich CEO at PR firm Arment Dietrich, Spin Sucks blogger and co-host of the Inside…











