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Full story: The Hobson and Holtz Report – Podcast #657: June 25, 2012
Content summary: Neville’s at SWCC meeting in Bath on June 25; Shel’s at the IABC World Conference, FIR lunchtime meetup in Chicago on Wednesday June 27; FIR Interview with Badgeville’s Adena DeMonte is up; FIR Book Review by Bob LeDrew on Marketing in the Round by Gini Dietrich and Geoff Livingston will be up soon; Gini Dietrich is the next guest on the FIR Book Club on June 29; News That Fits: How Google+ Hangouts On Air will disrupt the…
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Full story: FIR Interview: Badgeville Marketing Director Adena DeMonte
Badgeville, the gamification service, introduced “social mechanics” on June 20, with features including a “Behavior Graph” that allows companies to measure specific social behaviours, and “Social Context,” an activity stream not unlike a Facebook newsfeed that companies can add to their own web and mobile properties. In this interview, FIR co-host Shel Holtz talks with Adena DeMonte, Badgeville’s director of marketing, about social mechanics, the gamification platform introduced last month, and the potential roles for gamification in both internal and…
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Full story: Because it’s a good cause
Like most business bloggers, I’m pretty immune to unsolicited requests to publish guest posts and other content especially from people who clearly have undisclosed motives (take a look at what Paul Sutton has to say on that topic). Now and again, though, something feels right and clearly is worth doing. This is one of those instances – an email I received from Jason Hulbert, press officer at the charity Meningitis UK, asking if I’d publish a letter from their founder,…
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Full story: Gini Dietrich is guest for the next FIR Book Club
The next meeting of the FIR Book Club is on the calendar: Friday June 29, 2012 2pm EDT / 7pm UK / 11am PDT Gini Dietrich is co-author (with Geoff Livingston) of Marketing in the Round. Order the book (hardcover or Kindle edition) so you can read it before the call! Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm. She also is the founder of the professional development site for PR and…
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