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  • Communication, Experiences, Leadership, Presentations, Professional Development, Public Relations, Reputation, Society, Web

    Wikipedia and public relations

    By

    Neville Hobson

    •

    13 May 2012

    The Science Museum in London is a fascinating place. I spent quite a bit of time there yesterday – and have some pics to show for it – in my first visit in twenty years. It never ceases to amaze me that such an astounding place of learning, wonderment and inspiration is free, as in, […]

    Full story: Wikipedia and public relations
  • Advertising, Communication, Events, Marketing, Sport

    A universal story for the Olympic Games

    By

    Neville Hobson

    •

    11 May 2012

    Change just one letter and it becomes a universal story. Reshared post from +Vic Gundotra This is how to tell a story. Congratulations to P&G on what I think is the best ad I’ve seen this year. Google+: Reshared 1 times Google+: View post on Google+ Post imported by Google+Blog. Created By Daniel Treadwell. See […]

    Full story: A universal story for the Olympic Games
  • Advertising, Business, Communication, Europe, Innovation, Marketing, Public Relations, Social Media, Web

    Ford embraces social influence marketing in Europe

    By

    Neville Hobson

    •

    10 May 2012

    When you look at big corporations and who uses social media well as an integral element in brand and product marketing, one of the companies that stands out is Ford. The US-headquartered vehicle maker has a well-established and credible social media presence and embraces literally all the primary social channels you can think of. I’ve […]

    Full story: Ford embraces social influence marketing in Europe
  • For Immediate Release

    FIR Interview: Grantoo co-founder and CEO Dimitri Sillam

    By

    Neville Hobson

    •

    10 May 2012

    Student loan debt in the US has reached $1 trillion. Charitable organizations are suffering, but young cash-strapped students haven’t developed a giving habit. Organizations invest considerable sums in corporate social responsibility initiatives for which they get little recognition. Companies want to grow their levels of engagement with important young-adult audiences but struggle for relevance. Wouldn’t […]

    Full story: FIR Interview: Grantoo co-founder and CEO Dimitri Sillam
  • Communication, Experiences, Professional Development, Public Relations, Technology

    Bright minds worth a conversation

    By

    Neville Hobson

    •

    8 May 2012

    Huge fun this morning engaging in conversation via a Skype video call with students in David Phillips‘ PR class at the University of Gloucester in Cheltenham. I had been due to physically be there but a little transport difficulty presented an opportunity to try a virtual alternative instead. The original plan was to do a […]

    Full story: Bright minds worth a conversation
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