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Full story: CEO reputation paramount in the see-thru world
What role does the reputation of a company’s chief executive play in the reputation of his or her company and, thus, the likely business success or failure of that company? It’s a crucial question that draws some fascinating answers in the results of new research conducted by PR firm Weber Shandwick. The second installment of […]
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Full story: The Hobson and Holtz Report – Podcast #650: May 7, 2012
Content summary: FIR Book Review of “#FAIL” is up; FIR Facebook group is growing; video interviews with Mark Ragan in Amsterdam posted, with Neville about podcasting, with Shel about gamification; Neville guest lecturer at David Phillips’ PR class at University of Gloucester; News That Fits: dealing with corporate reputation crises – Rupert Murdoch and News […]
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Full story: A little imagination is key to success with QR codes
“QR codes are a waste of time” is a phrase I hear often. While they are becoming more of a feature in brand marketing campaigns, I would agree with critics that how they’re included too often adds little to a campaign. I think it’s not so much that the codes themselves are a waste of […]
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Full story: Email marketing fail
I wonder why marketers continue sending out graphics-rich marketing emails when the control over whether your message is seen or not is with the receiver, not you the sender. Take a look at this email I received today. It’s gobbledegook because my email client’s default setting is not to display images unless I choose to […]
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